Digital Marketing Executive

Company Description Dhwani Sangeet Mahavidyalaya is a dedicated music school located in Gurugram and affiliated with Prayag Sangeet Samiti, Allahabad University, and Trinity College London. The institution offers structured music education rooted in both Indian classical and international music standards. Learners benefit from formally recognized certifications and a curriculum aligned with reputed examination boards. The school provides an environment that encourages artistic growth, performance skills, and disciplined training for aspiring musicians.
Role Description The Digital Marketing Executive is a full-time, on-site role based in Gurugram, responsible for promoting Dhwani Sangeet Mahavidyalayas programs and brand across digital channels. Day-to-day tasks include planning and executing marketing campaigns, managing social media platforms, creating web and social content, and monitoring online engagement. The role involves analyzing campaign performance using web analytics tools, optimizing digital initiatives, and coordinating with academic and administrative teams to support admissions and event promotions. The Digital Marketing Executive will also contribute to email marketing, online advertising, and brand-building activities to increase reach and enrollment.
Qualifications

• Candidates should possess strong Marketing and Social Media Marketing skills to plan and execute digital campaigns effectively.
• Candidates should possess solid Communication and Web Content Writing skills to create clear, engaging, and brand-consistent messaging.
• Candidates should possess Web Analytics skills to track performance, generate insights, and optimize digital strategies.
• Candidates should ideally have experience in education or performing arts sectors, with familiarity in promoting courses, events, or training programs.
• Candidates should have proficiency with major social media platforms, basic design or content tools (e.g., Canva, basic image/video editing), and email marketing platforms.
• Candidates should hold a bachelors degree in Marketing, Communications, Digital Media, or a related field, or have equivalent practical experience.
• Candidates should demonstrate strong organizational skills, attention to detail, and the ability to work collaboratively on-site with faculty and staff.