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Job Description
Job Title: Assistant Manager - Customer Marketing
About The Function-
Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. Its a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. Youll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About The Role
Role Responsibilities:
1 Outlet management
- Conduct market recee with Sales team to evaluate and finalize the outlets
- Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
- Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
- Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
- Collate and update TSEs & TLs monthly Scores in online & offline Portal
- Prepare and supervise contracts for rental outlets and get their approval through the legal team
- Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
- Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments
2 Brand communication and visibility
- Help SCMM develop brand communication options at various channels as per brand imperatives
- Co-ordinate with vendors to oversee execution of signage in the state.
- Execute agrees visibility strategy and track and monitor visibility execution
- Responsible for the choice of outlets for implementation along with the Sales team.
- Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.
3 Budget
- Coordinate with the manpower agency for various activities eg. claim settlement etc.
- Ensure accurate spend of budgets at the state level.
4 Analytics
- Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
- Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan
5 Train promoters for optimum performance
- Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
- Induct and train the promoters as per incentive schemes
- Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.
MBA in Sales and Marketing Experience:
- 2-4 years experience in FMCG / Alco-Bev sales Knowledge & skills:
- Planning, execution and review.
- Analytical & reasoning skills; data analytics
- Communication & negotiation skills
- Collaboration skills
- ROI Orientation
- Vendor Management
- Training promoters in outlets
- Creativity Requirements of the role
- Extensive travelling across to the outlets
- Visiting the different markets, visiting outlets during activations
- Engaging consumers and customers at the outlets
- Ability to multitask and deal with complex challenges
- Constantly scouting for new opportunities
Flexibility is key to our success. Talk to us about what flexibility means to you, so that youre supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Diversity Statement
Our purpose is crafting iconic drinks chosen for lifes moments. And its our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. Youll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, were constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, youll have the opportunity to contribute, make an impact and play your part in making lifes moments mean a little more.
Ready to bring your best This could be your opportunity.
Worker Type
Regular
Primary Location:
Nagpur
Additional Locations :
Job Posting Start Date
2026-08-26
Skills
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About Company
Diageo India, part of the global leader Diageo plc, is a powerhouse in the country's alcoholic beverages sector, renowned for its vast portfolio of premium brands. As a market leader, it boasts an impressive array of spirits, including whisky, vodka, gin, and rum, catering to a diverse consumer base with brands like Johnnie Walker, Smirnoff, and Tanqueray. Committed to promoting responsible drinking, Diageo India places a strong emphasis on sustainability and ethical business practices. Through initiatives aimed at water stewardship, reducing carbon emissions, and community engagement, Diageo India not only contributes to the economy but also sets benchmarks for social responsibility in the industry.
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