Marketing Manager

Digident India is looking for a results-driven Marketing Manager to build brand visibility, generate qualified B2B leads, promote dental products and solutions, and support business growth through effective digital and industry-focused marketing.

Key Responsibilities

• Develop and execute marketing strategies for Digidents dental products and solutions.
• Plan, manage, and optimize Google Ads, Meta Ads, LinkedIn, SEO, and social media campaigns.
• Generate qualified B2B leads from dental clinics, dentists, dental laboratories, and distributors.
• Plan product promotions, launches, educational content, and social media campaigns.
• Create and manage marketing content for websites, blogs, LinkedIn, Instagram, and other channels.
• Conduct market research and monitor competitors within the dental and digital dentistry industry.
• Track leads, conversions, campaign performance, ROI/ROAS, and other marketing KPIs.
• Coordinate with sales and product teams to convert marketing leads into business opportunities.
• Manage marketing budgets, agencies, vendors, and promotional activities when required.

Requirements

• 3–5 years of experience in Marketing, Digital Marketing, B2B Marketing, or a related field.
• Strong hands-on experience with Google Ads, Meta Ads, LinkedIn, SEO, and social media marketing.
• Proven experience in lead generation, performance marketing, and campaign management.
• Strong communication, analytical, content planning, and project management skills.
• Experience in healthcare, dental, medical devices, or B2B marketing is preferred.
• Bachelors degree in Marketing, Business, Communications, or a related field preferred.

Key Skills

• Digital Marketing
• Google Ads
• LinkedIn Marketing
• Social Media Marketing
• Performance Marketing
• Campaign Management
• Email Marketing
• Market Research

Key Performance Indicators

• Qualified B2B leads generated
• B2B Lead Generation
• Meta Ads
• SEO / SEM
• Content Marketing
• Marketing Analytics
• Brand Management
• CRM & Lead Management
• Competitor Analysis
• Lead-to-customer conversion rate
• Campaign ROI / ROAS and cost per lead
• Website traffic and organic growth
• Social media reach and engagement