E-commerce Performance Marketing Executive

About Us

We are a performance-driven AI marketing company working across e-commerce, application, finance, real estate, SaaS, B2B, and B2C sectors.

Key Responsibilities

E-commerce Performance Marketing

• Run and optimize paid ads on platforms like Amazon Ads, Flipkart Ads, Myntra Ads
• Manage Google Shopping and Meta Shopping campaigns for D2C and brand stores
• Execute performance campaigns for Swiggy, Zomato, Blinkit, Zepto, Instamart, and other delivery platforms
• Optimize campaigns based on ROAS, CTR, CPA, and conversion rates
• Collaborate with design and content teams to improve product visibility and CTR

Tracking, Setup & Attribution

• Set up e-commerce conversion tracking for Shopify, WooCommerce, and custom-built websites
• Manage Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API, and platform-specific tags
• Use tools like Google Merchant Center, Facebook Commerce Manager, and Data Feeds
• Monitor, troubleshoot, and improve product feed health and visibility

Reporting & Analytics

• Prepare campaign performance reports with actionable insights
• Use Google Looker Studio, Excel/Sheets, and internal tools for reporting
• Recommend data-backed strategies to improve ad performance and sales

Media Planning & Budget Management

• Develop media plans for a sales campaign