Manager - Merchant Alliance & Partnerships - Banking/Financial Services

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The Manager - Merchant Alliance & Partnerships is responsible for identifying and executing merchant offer partnerships to drive credit card spends. The role involves developing a marketing calendar, creating tactical offers, and managing campaigns across categories such as Travel, Consumer Durables, and E-commerce. The incumbent will also manage partner relationships, negotiate brand visibility, and ensure end-to-end implementation of promotions.

Key Responsibilities:

Primary Responsibilities:

• Identify & execute prospective Merchant EMI offer partnership to drive spends
• Develop a marketing calendar of Cards EMI offers on yearly basis
• Create and develop tactical offers for the portfolio in partnership with key merchants
• Devise a structured approach of networking and negotiation skills with due diligence to ensure closure
• Create merchant EMI offers Credit Card portfolio across categories like Travel, Consumer Durables, E-com etc
• Campaign Management - ability to negotiate brand visibility and cost for both ATL and BTL campaigns along with the partner
• Evaluate & drive promotional plans to ensure that they are consistent with product line and partnership's strategic objective
• E2E implementation of the Credit card promotions with the partners
• End to End Partner management and engagement
• Campaign fulfilment

Secondary Responsibilities:

• Evaluate and drive promotional plans to ensure alignment with product line and partnership strategic objectives.
• Ensure end-to-end implementation of credit card promotions with partners.
• Manage and engage partners throughout the campaign lifecycle.
• Oversee campaign fulfillment and address any disputes.

What We Are Looking For:

Skills and Attributes:

• Positive and collaborative attitude.
• Prolific communicator with strong interpersonal skills.
• Ambitious team player capable of executing partner requests in time-sensitive situations.
• Strong negotiation and networking skills.
• Ability to measure ROI from partnerships and specific merchant offers.

Education:

• Graduation: Any Graduate
• Post Graduation: MBA in relevant field

Experience:

• At least 4 years of relevant experience in merchant alliances, partnerships, and campaign management.