Performance Marketing

Performance-Marketing

About Doceree

Doceree is a growing AdTech start-up delivering innovative solutions. As the first global network of physician-only platforms for programmatic messaging, Doceree is transforming the digital communication landscape in the global healthcare industry. Doceree provides the most comprehensive solution to Healthcare and Lifesciences advertisers to reach the target audience in the most effective and efficient way through programmatic digital advertising.

Our Core Belief

Technology can connect the fragmented healthcare ecosystem to deliver information when it is most needed to improve patients' outcomes.

We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of industry. Doceree is operating in 22 countries currently with offices in NY, India and London.

Website: http://www.doceree.com/

social media link: https://www.linkedin.com/company/doceree/

About The Job

Position Title: Manager - Performance Marketing

Experience: 5-7 Years

Education: MBA (Marketing / Digital / Analytics preferred)

Department: Growth Marketing

Job Scope: Global

Location: Noida, India

Work Setting: Onsite ( work from office 5 days a week)

Role overview

We are looking for a seasoned Performance Marketing Manager who brings deep expertise in paid media strategy, execution, and optimization across LinkedIn, Google Ads, and Meta (Facebook & Instagram Ads).

The ideal candidate is highly analytical, data-driven, and experienced in scaling global B2B performance campaigns. You will be responsible for driving qualified pipeline, optimizing CAC, and delivering measurable ROI through full-funnel digital marketing initiatives.

Key Responsibilities

• Develop and execute high-performing paid media strategies across LinkedIn Ads, Google Ads, and Meta Ads platforms.
• Own campaign lifecycle: strategy, setup, A/B testing, optimization, reporting, and scaling.
• Drive demand generation and lead acquisition campaigns focused on B2B audiences.
• Optimize CPL, CAC, ROAS, and conversion metrics through continuous experimentation.
• Leverage marketing automation and CRM tools to measure pipeline impact and attribution.
• Build advanced audience segmentation and retargeting strategies.
• Conduct keyword research, competitor benchmarking, and funnel optimization.
• Create dashboards and performance reports with actionable insights for leadership.
• Collaborate with content, design, product marketing, and sales teams to align campaign messaging and goals.
• Stay updated on evolving paid media trends, platform updates, and compliance requirements (especially in healthcare/pharma environments).

Qualifications Requirement: Experience, Skills & Education

• 5–7 years of hands-on experience in performance marketing.
• MBA in Marketing, Digital Marketing, Business Analytics, or related field.
• Proven expertise managing significant monthly ad budgets across:
• LinkedIn Campaign Manager
• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads Manager
• Strong analytical mindset with experience in:
• Google Analytics (GA4 preferred)
• Attribution modeling
• Conversion tracking & pixel implementation
• Marketing automation tools (HubSpot, Marketo, Salesforce, etc.)
• Demonstrated success in B2B lead generation and pipeline acceleration.
• Advanced Excel / data visualization skills (Tableau, Power BI, or similar is a plus).
• Strong understanding of compliance and targeting nuances in Healthtech/Pharma marketing.

Preferred Background

Candidates from the following industries will be strongly preferred:

• Healthtech
• Pharma / Life Sciences
• B2B SaaS
• Digital advertising platforms
• Marketing technology companies

Key Competencies

• Data-first decision making
• Growth mindset and experimentation-driven approach
• Strong ROI and revenue orientation
• Strategic thinking with hands-on execution capability
• Cross-functional collaboration
• High ownership and accountability

Why Explore a Career at Doceree

Be a Part of the Revolution in Healthcare Marketing. Innovate with Us to Unite and Transform the Healthcare Providers (HCPs) - Ecosystem for Improved Patient Outcomes.

Doceree has been recognized and certified two times in a row – Best places to work NJ 2023, Great Place to work 2023.

If you are passionate about health technology and have a knack for turning complex concepts into compelling narratives, we invite you to apply for this exciting opportunity to contribute to the success of our innovative health tech company.

Doceree Benefits

Below are the competitive benefits that will be provided to the selected candidates basis their location.

• Competitive Salary Package
• Generous Leave Policy
• Flexible Working Hours
• Performance-Based Bonuses
• Health Care Benefits

Doceree DEI Vision & Mission

Doceree DEI (Diversity, Equity & Inclusion) is to create and sustain a one team culture globally with a mission to provide equal opportunity to people from diverse social, cultural, physical and psychological backgrounds and do not discriminate on the basis of race, colour, religion, national origin, sex, age, citizenship status, disability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law.

Doceree fosters an inclusive culture by inculcating a sense of belonging within our ONE team through appropriate behaviours, policies and systems, while also being fair to one and all.

To support this Doceree has taken formal strides with a 5C model and 4E's pledge, to ensure, encourage and exhibit our commitment to DEI, and move towards our DEI vision. Please click to know more details - Doceree Progresses Diversity, Equity and Inclusion in the Workplace –

DRIVEN BY PASSION, UNITED BY ENTHUSIASM