Manager CX And Digital Platforms

Key Responsibilities

• Marketing Automation & Campaign Management
• Configure, manage, and optimize Adobe Marketo campaigns and workflows to support

scalable, personalized customer journeys.

• Partner with sales and marketing teams to align automation processes with lead generation,

nurturing, and conversion goals.

• Continuously improve automation strategies to enhance campaign effectiveness and ROI.
• Data Management & Governance
• Oversee the integration of Adobe Marketo with SAP CDC (Customer Data Cloud) and other

digital tools to create unified, reliable customer data flows.

• Monitor and enhance data quality, structure, and accessibility for reporting and analytics.
• Develop and maintain dashboards and reports that provide insights into customer journeys

and marketing effectiveness.

• Analyze customer segments, cohorts, and trends to identify opportunities for improvement.
• Customer Experience & Insights
• Translate customer data and analytics into actionable insights that improve customer

journeys, personalization, and engagement.

• Map and optimize end-to-end customer journeys across touchpoints to ensure a seamless,

consistent experience.

• Track and report on key metrics, such as leads.
• Cross-Functional Collaboration
• Act as the key link between marketing, IT, sales, and business stakeholders, ensuring

aligned priorities and smooth project execution.

• Partner with external vendors or consultants when required, managing integrations and

technology rollouts.

• Communicate clearly with senior stakeholders, ensuring transparency on project status,

risks, and opportunities.

• Training & Enablement
• Develop and deliver training programs, materials, and workshops to equip marketing and

sales teams with best practices in automation and data-driven working.

• Promote a culture of knowledge-sharing, helping teams adopt new tools and processes

effectively.

• Strategy & Continuous Improvement
• Drive innovation by exploring new digital trends, AI, and automation technologies to

enhance marketing and customer experience strategies.

• Continuously refine workflows, integrations, and reporting frameworks to maximize

efficiency and impact.

Your Profile

• Proficiency in marketing automation tools such as Marketo.
• Strong skills in data management, CRM integrations, and analytics.
• Solid knowledge of digital project management and stakeholder coordination.
• Excellent collaboration and communication skills, with fluent English proficiency.
• A structured, solution-oriented mindset with the ability to handle multiple priorities.
• Curiosity and openness to new digital trends, AI, and automation.