Brand Strategist

Company Description:

Dolphyy India Private Limited, founded in 2014, is one of Indias leading brands in washroom automation, hotel amenities, and industrial entrance solutions. With a team of 350+ professionals, the company delivers smart, secure, and sustainable solutions that enhance user experiences in modern spaces. Headquartered in Surat, Dolphy manages operations across 27+ Indian cities and has a growing international presence in Australia and New Zealand, with over 30,000 projects executed worldwide. The organization serves diverse sectors including hospitality, corporate offices, government facilities, malls, airports, and IT parks. Dolphys culture emphasizes innovation, quality, and reliability, offering team members the opportunity to contribute to impactful, large-scale projects.

Role Description:

This is a full-time, on-site Brand Strategist role based at Dolphys corporate headquarters in Surat. The Brand Strategist will develop and refine the overall brand positioning, ensuring consistency across all channels, markets, and product lines. Responsibilities include conducting market and competitor research, identifying target audiences, and translating insights into clear brand narratives and messaging frameworks. The role involves collaborating closely with marketing, sales, product, and design teams to plan campaigns, create brand guidelines, and oversee brand implementation across digital and offline touchpoints. The Brand Strategist will monitor brand performance, analyze campaign effectiveness, and recommend data-driven improvements to strengthen brand equity and support business growth.

Qualifications

• Candidates should possess strong skills in brand strategy and brand development, with experience shaping brand positioning and value propositions.
• Candidates should possess expertise in branding and brand management to ensure consistent application of visual and verbal identity across all channels.
• Candidates should possess excellent communication skills, including the ability to craft clear messages and collaborate effectively with cross-functional teams.
• Experience in market research, consumer insights, and competitive analysis to inform brand decisions is highly beneficial.
• Proven experience in B2B brand roles, ideally in manufacturing, hospitality, or related industries, is an advantage.
• A bachelors degree in marketing, business, communications, or a related field (or equivalent practical experience) is preferred.
• Strong analytical skills, proficiency with branding and marketing tools, and the ability to manage multiple projects in a fast-paced environment are desirable.