Digital Marketing Manager

Company Description Duke Infosys is an information technology and services company headquartered in Chandigarh, India, serving a broad range of clients with technology-driven solutions. Located in SCO 86–87, Sector 45-C, the organization operates in a dynamic business environment that combines local market knowledge with global IT practices. Duke Infosys focuses on delivering reliable, efficient services that support digital transformation and business growth. Team members collaborate across functions to build scalable solutions, offering opportunities for professional development and impact. The company values innovation, accountability, and a results-oriented approach to client service.

Role Description The Digital Marketing Manager will oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels to increase brand awareness and generate qualified leads. Day-to-day responsibilities include managing social media presence, coordinating content and promotional calendars, monitoring web analytics, and refining strategies based on performance data. The role also involves collaborating with sales and product teams, supervising campaign assets, managing budgets, and identifying new digital opportunities that support business objectives. This is a full-time hybrid role based in Chandigarh, with a mix of on-site work at the office and some work-from-home flexibility.

Qualifications

• Demonstrated skills in Digital Marketing and Marketing, with experience developing and executing integrated online campaigns.
• Proficiency in Social Media Marketing, including managing business profiles, content scheduling, and audience engagement.
• Experience in Lead Generation through digital channels, including paid advertising, email marketing, and landing page optimization.
• Ability to interpret Web Analytics data and use performance metrics to adjust strategy and improve campaign outcomes.
• Strong written and verbal communication skills, with the ability to present insights and recommendations to stakeholders.
• Experience using common digital marketing tools and platforms (e.g., Google Analytics, ad managers, marketing automation tools).
• Proven organizational and time-management skills, with the ability to manage multiple projects in a fast-paced environment.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in an IT or services company is an advantage but not required.