Lead Qualification & Outreach

About Duratuf

• Were an industrial safety company in Kolkata, with our own office and warehouse in Dubai
• Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.
• Were on our way to 10,000 protected workplaces by 2035

What youll own

• •Lead qualification (the core) - screen every inbound enquiry against MOQ, product feasibility
• and customer segment (distributor / EPC / end-user / OEM / government); make correct qualify
• / reject decisions with minimal supervision; flag junk to the manager same day, never pass it
• forward.
• •Multi-channel inbound - own all inbound touchpoints during working hours: calls, WhatsApp
• Business, LiveChat, email and B2B platforms (IndiaMART, TradeIndia) — with zero missed
• enquiries and FRT ≤ 15 minutes.
• •Clean handoff to Sales - transfer every qualified lead with full context: company info, product
• interest, MOQ fit and conversation history.
• •Outreach & re-engagement - run outreach on unconverted quotations, lapsed leads and
• existing prospects; pick the right reason, right message and right channel for each objection
• (MOQ too high, price, timing) rather than sending generic follow-ups.
• •CRM hygiene - maintain a live nurturing pipeline in Zoho CRM, every prospect tagged by stage,
• 100% data completeness across inbound and outreach, zero pending updates beyond end of
• day.
• •Pipeline reporting - weekly review with the Support Manager: contacts reached, response
• rate, conversion funnel and pipeline value.

What were looking for

• •Graduate, with 1-2 years in inbound tele-calling, customer support, inside sales or B2B enquiry
• handling.
• •Empathy first - patience, warmth and persistence handling repeated enquiries; professional
• phone and chat etiquette; a genuine customer-first mindset.
• •Multitasking under load - able to manage simultaneous calls, chats and CRM updates without
• dropping a touchpoint; quick, accurate, unflustered.
• •Bilingual communication - confident, professional English and Hindi across calls, WhatsApp
• and email; qualifies inbound and initiates outreach with equal ease.
• •Lead-qualification logic - knows when to qualify, when to reject, and when to route to
• outreach instead; handles MOQ, price and product-fit objections without escalating every
• touchpoint.
• •CRM discipline - comfortable keeping lead status, remarks and follow-ups current in real time;
• familiarity with Zoho CRM, Zoho SalesIQ and WhatsApp Business is a strong plus.
• •Nice to have - exposure to PPE / industrial-safety products, B2B trade platforms, or any AI-
• based lead-nurturing tool.

Values fit(non-negotiable)

• •Integrity - pipeline data, follow-up logs and outreach reports reflect reality; no inflated counts,
• no follow-ups marked done that werent.
• •Accountability - owns FRT, follow-up completion, qualification accuracy and outreach
• conversion as personal numbers, without being chased.
• •Persistence - pursues long-cycle outreach across multiple touchpoints; nurturing compounds
• over time.
• •Adaptability - adopts new tools and cadences; not tied to fixed scripts or manual-only
• workflows.

Location & basics

• Office-first, Kolkata HQ (South City Business Park, Anandapur). Full-time.
• Office-hours channel coverage expected across all inbound platforms.
• Everything runs on Zoho One; a paid AI assistant seat for every employee.