E2E Networks - Senior Marketing Manager

Description:

Job Title: Senior Marketing Manager

Location: Delhi

Department: Marketing

Experience Required: 7-10 years

Job Summary:

We are looking for a strategic and execution-focused Senior Marketing Manager to lead end-to-end marketing at E2E Networks Ltd. This role goes beyond traditional performance marketing and focuses on building a strong developer ecosystem, driving demand through technical content, and positioning E2E as a leader in cloud and AI infrastructure in India. The ideal candidate will own the complete growth enginefrom developer engagement and content to pipeline generation, sales enablement, and ecosystem partnerships.

Key Responsibilities:

Developer Community & Ecosystem Building:

- Build and scale developer communities across platforms like Discord, GitHub, and Twitter/X.

- Drive engagement through discussions, product updates, AMAs, and community-led initiatives.

- Establish E2E as a preferred platform among developers, startups, and AI builders.

Technical Content & Thought Leadership:

- Lead technical content strategy including benchmarks, architecture deep-dives, model deployment guides, and use-case content (e.g., vLLM, GPUs, AI workloads).

- Work closely with engineering and product teams to translate complex tech into high-impact content.

- Publish content that drives organic discovery, developer trust, and inbound demand.

Developer Advocacy & Influencer Partnerships:

- Identify and collaborate with developer influencers, AI builders, and tech communities.

- Build advocacy programs including ambassadors, early adopters, and power users.

- Drive credibility through hands-on demos, tutorials, and real-world use cases.

Startup & Ecosystem Partnerships:

- Build partnerships with startup ecosystems, incubators, and VC networks

- Design co-marketing initiatives, credits programs, and joint GTM strategies

- Drive adoption within early-stage and growth-stage startups.

Government & Institutional Marketing:

- Align marketing initiatives with key government and industry bodies such as IndiaAI Mission, MeitY, and NASSCOM

- Support marketing efforts for PSU and government-focused initiatives

- Position E2E within national AI and cloud ecosystem narratives.

Performance Marketing & Demand Generation:

- Drive targeted digital campaigns across Google Ads, LinkedIn, and other relevant channels

- Focus on high-quality lead generation (MQL SQL), CAC optimization, and ROI

- Integrate paid, organic, and community-led growth strategies.

Positioning, Messaging & ICP Definition (Critical):

- Define and refine Ideal Customer Profiles (ICP) across developers, startups, and enterprises

- Build clear, differentiated messaging for E2Es cloud and AI offerings

- Conduct market research and competitive analysis to sharpen positioning.

Sales Enablement:

- Create sales enablement assets including pitch decks, case studies, battle cards, and solution briefs

- Work closely with sales teams to improve conversion rates and deal velocity

- Ensure alignment between marketing messaging and sales narratives.

Metrics, Analytics & Growth Tracking:

- Define and track key metrics across the funnel: traffic, engagement, MQL, SQL, CAC, ROI, and pipeline contribution

- Build dashboards and reporting frameworks for leadership visibility

- Continuously optimize campaigns, content, and community efforts using data insights.

Team Leadership:

- Lead and scale the marketing team across digital, content, and community functions

- Collaborate cross-functionally with Product, Engineering, Sales, and Leadership

- Build a high-ownership, experimentation-driven marketing culture.

Key Requirements:

- 7-12+ years of experience in B2B SaaS, cloud, AI, or developer-focused companies

- Strong understanding of developer ecosystem, open-source culture, and community-led growth

- Proven experience in technical content marketing and demand generation

- Exposure to developer advocacy, influencer marketing, or community building

- Strong grasp of performance marketing, funnel metrics, and CAC optimization

- Experience in defining ICP, positioning, and GTM strategy

- Excellent stakeholder management and team leadership skills

Good to Have:

- Experience working with AI/ML, GPUs, or cloud infrastructure products

- Exposure to government or public sector ecosystem

- Familiarity with tools like HubSpot, Webflow, analytics platforms, etc.

About the Company:

E2E Networks Ltd. https://www.e2enetworks.com/

Behind every AI that reads X-rays faster, teaches children better, or helps farmers predict weather there's infrastructure that makes it possible. We're building that infrastructure for the world. Since 2009, we've believed the cost of infrastructure shouldn't determine whose problems get solved. Today, we power 10,000+ innovators with India's most advanced GPU infrastructure like H200 and H100 at 70% lower costs. From students to enterprises, from local startups to global AI breakthroughs. As India's first NSE-listed cloud provider, we've grown from powering local startups to enabling global AI breakthroughs. Our platform spans multiple regions with cutting edge NVIDIA GPUs. Whether you're a startup building the future, or an enterprise transforming industries, you'll find more than just GPUs here. You'll find a partner committed to ensuring your innovation isn't limited by your infrastructure budget.