Assistant Manager - Marketing

Must-Have Responsibilities:

• Implement the annual marketing calendar across regions and categories with a focus on seasons, key SKUs, and assess campaign effectiveness to make necessary improvements.
• Plan and execute annual field marketing activities such as in-store activations, sampling programs, taste trials, and consumer engagement events, dealer boards, hoardings, other outdoor need, ensuring alignment with the companys overall marketing objectives.
• Collaborate with the sales team to ensure marketing activities support retail and wholesale goals, providing actionable feedback to optimize in-market performance.
• Build and maintain strong relationships with local marketing vendors, and trade partners to facilitate marketing initiatives.
• Work closely with branding, packaging, and production teams to ensure cohesive execution of marketing campaigns and product launches.
• Coordinate with Legal & R&D teams to ensure that all product-related marketing materials comply with statutory and legal requirements.
• Lead market research efforts (qualitative and quantitative) to gather consumer insights, support new product development, and ensure successful product launches.
• Supervise and manage field marketing executives, ensuring they have the resources and guidance needed to execute campaigns effectively.
• Monitor market trends and competitor activities to make strategic recommendations for improving field marketing efforts.

Good-to-Have Responsibilities:

• Lead the identification and management of local vendors for in-shop branding, shop boards, and consumer promotions to ensure high-quality, timely campaign execution.
• Drive the development of innovative field marketing initiatives that enhance consumer engagement and promote brand loyalty.
• Work with the sales team to gather insights on the efficacy of marketing activities and support product sell-through at retail points.