Marketing Manager

Who We Are

Elixr Labs is a leading provider of healthcare IT services and innovative technology solutions, including communication products, for hospitals, patient care units, and ambulatory services. Our mission is to enhance internal communication, streamline operations, and improve patient care through a comprehensive range of IT services and products designed specifically for the healthcare sector. In addition to SaaS solutions, we offer tailored IT services to meet the evolving needs of healthcare providers.

What Youll Do

We are looking for a seasoned Marketing Manager with strong experience in IT and healthcare marketing to join our team. This role will work closely with the Head of Sales and Marketing, to drive and manage all aspects of our marketing initiatives. The ideal candidate will have a robust understanding of the IT industrys marketing dynamics, paired with experience in healthcare. They will oversee event management, performance marketing, vendor relationships, content strategy, SEO, website optimization, and campaign creation to support our business growth objectives.

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What You Will Work On -

Event Management: Plan, coordinate, and execute high-impact industry events, conferences, webinars, and trade shows. Oversee logistics, promotion, audience engagement, and follow-up to maximize event effectiveness and lead generation.

Performance Marketing: Drive digital advertising strategies, optimizing campaigns across channels like Google Ads, social media, and email. Manage budgets and KPIs to ensure campaigns meet or exceed target performance metrics.

Vendor Management: Establish and maintain relationships with external vendors, including creative agencies, event organizers, and digital marketing partners. Ensure high-quality service, negotiate contracts, and manage timelines and budgets.

Content Marketing: Oversee content development for various formats, including blog posts, case studies, whitepapers, and infographics. Align content strategy with SEO objectives to enhance brand visibility and authority within IT and healthcare sectors.

SEO Optimization: Implement SEO best practices across web content, landing pages, and blog posts. Conduct regular SEO audits, keyword research, and on-page optimization to boost organic reach and site traffic.

Website Management: Ensure the corporate website is up to date, engaging, and optimized for lead generation. Collaborate with design and development teams for UX enhancements and functionality updates, ensuring alignment with marketing goals.

Marketing Campaigns: Create and manage multi-channel marketing campaigns that align with sales objectives. Use data-driven insights to refine targeting, messaging, and creative elements for each campaign, ensuring maximum reach and conversion.

Brand Management and Positioning: Develop and maintain a consistent brand identity across all marketing channels and customer touchpoints. Define and evolve the brand positioning to clearly differentiate the company within the IT and healthcare sectors, ensuring alignment with market trends and company values. Craft and communicate this positioning through targeted campaigns, content, and internal communications to reinforce a strong, cohesive brand presence that resonates with target audiences.

Cross-functional coordination: Collaborate effectively with internal teams, including the in-house design team, to ensure timely and high-quality completion of marketing deliverables. Facilitate clear communication and task prioritization to align resources and meet deadlines.

Industry Awareness: Stay informed about industry news, trends, and competitor activities in both the IT and healthcare sectors. Apply these insights to adapt marketing strategies, ensuring our positioning remains competitive and relevant.

The skills and qualifications youll need-

• Experience: 6-8 years in marketing, with significant experience in the IT sector; healthcare marketing experience is preferred.

• Education: Bachelors degree in marketing, Business, Communications, or a related field; a masters degree or relevant certification is a plus.

• Technical Proficiency: Hands-on experience with marketing tools such as Google Analytics, HubSpot, SEMrush, or similar platforms. Familiarity with CRM software and CMS platforms is also desired.

• Content & SEO Expertise: Strong understanding of SEO principles and proven experience in managing content marketing strategies aligned with search optimization.

• Performance Marketing Skills: Proficiency in PPC advertising, social media advertising, and email marketing. Able to analyse and optimize campaigns based on performance data.

• Event Planning and Execution: Demonstrated experience in coordinating both virtual and in-person events. Strong organizational skills to manage timelines, budgets, and vendor relationships.

• Analytical Mindset: Comfortable working with data to evaluate campaign performance and make data-driven decisions. Strong command of metrics and KPIs to measure success and improve strategies.

• Communication Skills: Excellent verbal and written communication skills with a collaborative mindset.