Brand Executive

We are hiring!

Position: Brand Executive Marketing, Consumer Care Division (CCD)

Location: Kolkata

Industry: FMCG

Why Join Us

• Be part of one of Indias fastest-growing FMCG organizations with a strong legacy in personal care, healthcare, and beauty.
• Work closely with leading brands and gain hands-on experience in brand building and marketing execution.
• Collaborate with dynamic cross-functional teams and agencies in a fast-paced, learning-oriented environment.
• We are a passionate team focused on innovation, customer engagement, and market leadership, and we are looking for a talented Brand Executive to join our growing marketing department.

Job Summary:

We are seeking a creative, analytical, and results-driven Brand Executive to develop and execute impactful brand strategies that enhance brand awareness, drive customer engagement, and increase market share. The ideal candidate will have a strong understanding of branding principles, excellent communication skills, and the ability to work strategically in a fast-paced environment.

Key Responsibilities:

Brand Strategy & Execution

• Assist the Brand Manager in developing and implementing comprehensive brand strategies and marketing campaigns to align with business objectives and resonate with the target audience.
• Support ATL and BTL campaigns to drive brand visibility, engagement, and growth.
• Coordinate with internal and external teams to ensure smooth execution of marketing initiatives.

Market Research & Insights

• Conduct market research to analyze consumer preferences, competitor activities, and category trends.
• Compile insights and prepare analytical reports to support brand positioning and marketing plans.

Creative & Agency Coordination

• Collaborate with creative and media agencies for campaign execution, packaging design, and promotional content.
• Ensure all communication materials maintain brand consistency and visual identity.
• Liaise with media partners to execute marketing campaigns across various channels, including digital, social media, and traditional platforms.

Brand Activation & Promotions

• Support the execution of consumer activations, events, trade shows, and influencer marketing initiatives.
• Manage vendor relationships for on-ground branding, POS materials, and promotional merchandise.
• Track and report campaign performance and ROI to the Brand Manager.
• Collaborate with the design team to create engaging content and manage promotional activities and events to enhance brand visibility.

Product Development & Launch Support

• Assist in new product development (NPD) activities including concept evaluation, packaging design, and launch execution.
• Coordinate with Sales, R&D, and Supply Chain teams to ensure timely product rollouts.

Budget & Reporting

• Support in preparing and managing brand budgets in coordination with the Brand Manager.
• Maintain trackers for marketing spends, campaign timelines, and deliverables.

Brand Consistency

• Ensure brand consistency and messaging are maintained across all marketing materials, promotional activities, and brand touchpoints.

Continuous Learning & Collaboration

• Stay updated on industry trends, consumer behavior, and marketing innovations.
• Contribute to knowledge sharing, team discussions, and capability enhancement initiatives.

What we are looking for

• MBA/PGDM or equivalent qualification in Marketing, Sales, or Business Management.
• 24 years of experience in brand marketing, preferably within FMCG or consumer goods.
• Hands-on experience in campaign coordination, agency management, and marketing operations.
• Strong analytical, creative thinking, and communication skills.
• Proficiency in MS Excel and PowerPoint; familiarity with digital marketing tools is a plus.

What will make you successful

• Execution Excellence: Strong project management and follow-through skills.
• Analytical Thinking: Ability to interpret data and generate actionable insights.
• Collaboration: Effective coordination across teams, agencies, and vendors.
• Creative Mindset: Passion for developing engaging, consumer-centric brand ideas.
• Result Orientation: A proactive and detail-driven approach to achieving brand goals.

Ready to Make an Impact

Apply now and become part of Emami Ltds journey in building some of Indias most trusted and loved brands.