Manager - Brand Marketing - FinTech/Banking

Role Overview:

We are looking for a strategic, analytically strong marketer to lead media planning, marketing effectiveness, and cross-channel intelligence for brand and growth priorities. The role will connect brand strategy, media investments, consumer research, app-store performance, and business signals into clear recommendations that improve campaign effectiveness and sharpen decision-making.

The individual will work closely with media, research, analytics, growth, product, and agency partners to build measurement discipline, drive insight-led optimisation, and automate recurring reporting where possible.

Experience and Skillset:

• 6 - 8 years of experience in Brand Strategy, Marketing Effectiveness, Consumer Insights, Media Strategy, or Marketing Analytics.
• Strong understanding of brand health, media measurement, and campaign effectiveness frameworks.
• Ability to build strategic narratives from multiple data sources and influence stakeholders.
• Hands-on comfort with Excel, SQL, BI dashboards, and structured analysis.
• Experience working with media, research, and creative agency partners; media agency experience is a plus.

About the Team:

The Brand Marketing team builds brand strength, drives consumer relevance, and improves the effectiveness of marketing investments. The team works closely with media, research, analytics, growth, product, and agency partners.

• Excellent communication, storytelling, and stakeholder management skills.
• Exposure to app-based, brand-led businesses such as e-commerce, fintech, consumer technology, media, or telecom.

Roles and Responsibilities:

Brand Strategy & Consumer Insight:

• Support brand strategy, positioning, and communication architecture.
• Synthesise consumer, category, competitive, and cultural insights into actionable recommendations.
• Build leadership-ready narratives that simplify complex data and drive alignment.
• Translate research, campaign learnings, and business performance into strategic implications.

Marketing Effectiveness & Media Measurement:

• Own measurement of brand and upper-funnel marketing investments across awareness, consideration, preference, and business impact.
• Partner with media, analytics, and agency teams to optimise channel performance and investment decisions.
• Lead campaign reviews and institutionalise learning agendas across major initiatives.
• Drive adoption of brand lift, incrementality, and attribution best practices.

Consumer, Search & App Analytics:

• Track consumer, branded search, app engagement, and customer behaviour metrics to evaluate brand performance.
• Partner with BI and analytics teams to build useful dashboards and reporting frameworks.
• Identify patterns, opportunities, and risks, and convert data into clear business recommendations.

Campaign Governance & Creative Effectiveness:

• Support planning and rollout of key brand campaigns across channels.
• Align strategy, creative development, media deployment, and measurement.
• Ensure campaigns have clear objectives, success metrics, and learning plans.

Desired Skills and Experience:

Educational Qualifications:

• Required: Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Communications, or a related discipline.
• Preferred: MBA or postgraduate qualification from a reputed institution.

Professional Certifications:

• Relevant certifications in digital marketing, market research, media planning, marketing analytics, or data analytics are preferred.

Behavioural Skills & Working Style:

• Structured problem solving: Breaks ambiguous questions into clear analysis and actionable recommendations.
• Curiosity with rigour: Looks beyond metrics to uncover consumer, market, and business drivers.
• Influence without authority: Aligns cross-functional and agency teams through clear logic and collaboration.
• Strategic plus hands-on: Moves easily between brand thinking, dashboards, campaign reviews, and follow-through.
• High ownership: Spots gaps early, drives closure, and converts learnings into better decisions.
• Executive communication: Synthesises complex inputs into sharp, decision-ready narratives.