CRM Specialist

About Enhance

At Enhance, we're revolutionizing the fitness industry by combining cutting-edge technology with personalized training solutions. As the leading provider of certified personal trainers in the GCC, we offer flexible, one-on-one sessions that fit seamlessly into any lifestylewhether at home, in the gym, or outdoorsthrough our innovative Enhance Fitness app.

Beyond personal training, our tech division, Enhance Tech, has developed a powerful PT management platform designed to streamline operations and optimize trainer performance. Built from firsthand industry experience and trusted by over 500 trainers, our SaaS solution equips fitness businesses and gyms with data-driven tools to scale their personal training services effortlessly.

If you're passionate about fitness, technology, and making an impact, Enhance offers the opportunity to be part of a dynamic team that's shaping the future of the industry.

About the Role

We are looking for a detail-oriented and proactive CRM Executive to join our team. This role is focused on building, managing, and optimising CRM campaigns and workflows in HubSpot, ensuring seamless automation across email, WhatsApp, push notifications, and client lifecycle journeys.

The ideal candidate is analytical, process-driven, and passionate about using CRM systems to drive engagement, retention, and revenue growth.

Key Responsibilities

Manage and optimise HubSpot CRM, including contacts, deals, tasks and company records, to ensure data accuracy and segmentation.

• Build and maintain automated workflows for lead nurturing, reminders, client reactivation, and renewals.
• Execute multi-channel campaigns (Email, WhatsApp, Push Notifications, App) to improve client engagement.
• Create, maintain, and present CRM reports & dashboards in HubSpot to track KPIs such as conversion rates, retention, recovery rates, and campaign performance.
• Work closely with marketing, operations, and data teams to align CRM journeys with business KPIs.
• Perform data hygiene tasks such as phone number formatting, deduplication, and imports/exports.
• Conduct A/B testing on workflows and campaign content to improve effectiveness.
• Monitor and troubleshoot workflow logic, ensuring reminders, notifications, and contract renewals fire correctly.
• Provide regular stakeholder updates and reporting insights, supporting cross-functional teams with CRM-related requests.
• Support the integration of HubSpot with other third-party tools (e.g., Botspace, Mixpanel, Zapier).

Requirements

• Experience in CRM execution, marketing automation, or operations (HubSpot experience required).
• Strong understanding of CRM workflows, lists, triggers, property management, and reporting.
• Familiarity with multi-channel communication (Email, WhatsApp, Push Notifications).
• Analytical mindset with ability to measure, report, and optimise campaign performance.
• Strong organisational skills with attention to detailand the ability to manage multiple projects.
• Ability to collaborate effectively with cross-functional operations teams.

Make Every Touchpoint Count!

If you thrive on lifecycle strategy, personalization, and turning data into action, come help us grow loyalty and retention as our next CRM Specialist.