Marketing Analyst

About Entrupy

Entrupy is a global technology company whose mission is to protect businesses, borders and consumers from transacting in counterfeit goods. Entrupy has developed a patented technology system which utilizes a combination of AI and computer vision to instantly identify and authenticate high value physical goods.

Entrupys solutions serve business customers including leading luxury brands, retailers, e-commerce marketplaces and online resellers in over 60 countries. Entrupy is growing quickly with team members based in the US, India, Japan and Brazil. Entrupys solutions in market:

• Entrupy Luxury Authentication
• Entrupy Sneaker Authentication
• Entrupy Fingerprinting

Were seeking curious, growth minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If youre invigorated by our mission, values, and drive to change the world wed love to have you apply.

About the Role:

Entrupy is seeking a dynamic and detail-oriented Marketing Analyst with prior experience and a strong passion for the luxury brand segment. You will play a crucial role in supporting our marketing team by analyzing trends, customer data, and performance metrics to drive strategic decisions within the luxury market.

The ideal candidate will possess a mix of analytical skills, a passion for luxury brands, high-performance technology, and a keen understanding of how to position products and services in this high-end space.

Location: Bangalore, India (Hybrid setup)

Reports To: Head of Business Development

What youll do:

• Data Analysis & Reporting:
• Analyze marketing data, sales performance, and customer behavior trends specific to the luxury market.
• Generate regular reports on campaign performance, ROI, and customer engagement.
• Use data to identify key insights, opportunities, and areas of improvement for marketing strategies.

• Market Research:
• Conduct market research to stay updated on the latest trends, consumer preferences, and competitive analysis within the luxury sector.
• Gather data from various sources to support the development of marketing strategies aimed at high-net-worth individuals (HNWIs) and luxury consumers.
• Campaign Support & Optimization:
• Assist in the development and execution of marketing campaigns tailored to the luxury segment.
• Provide data-driven recommendations to optimize digital, print, and experiential marketing efforts.
• Support the marketing team in the preparation of presentations, proposals, and client-facing materials.
• Customer Segmentation & Targeting:
• Collaborate with the creative team to ensure marketing content and messaging resonate with the luxury audience.
• Help define customer personas and assist in segmentation strategies to target high-end consumers effectively.
• Performance Tracking & KPI Monitoring:
• Monitor and report on KPIs, ensuring alignment with business objectives and the luxury brands positioning.
• Track the performance of luxury-specific marketing initiatives, including digital ads, social media campaigns, influencer partnerships, and experiential marketing events.
• Collaboration & Stakeholder Management:
• Work closely with cross-functional teams, including product development, sales, and creative, to align on marketing goals and ensure consistency in luxury branding.
• Engage with external partners, agencies, and influencers to support campaigns in the luxury space.

• Excellent written and verbal communication skills.
• 1-2 years of experience in marketing, and brand management with a focus on luxury brands or high-end consumer products.
• Previous experience in data analysis and performance tracking is essential.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Experience in understanding the luxury market and consumer behavior.
• Experience using marketing analytics tools (Google Analytics, Excel, Tableau, etc.) and CRM systems.
• Knowledge of digital marketing, social media trends, and content creation strategies in the luxury sector.
• Bachelors degree in Marketing, Business, Economics, or a related field. A specialization course/masters in luxury goods/marketing is a plus.

• Market competitive and pay equity-focused compensation structure
• Generous time away including company holidays, paid time off, sick time, parental leave, and more!
• Rich medical benefits and insurance coverage
• Opportunity to be part of the diverse and growing team across Japan, US, India, and Brazil.

We have had an incredible run so far and laying the foundation for a culture that is fast-paced, entrepreneurial, and rooted in passion, kindness, and positivity. We live by these values we hire by them, promote them, and celebrate them every day.

Please apply if you want to be a part of a collaborative and dynamic team with a passion for working with high-end luxury brands and cutting-edge technology and want to be at the forefront of AI innovation.

Entrupy embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone.