Manager-Digital Marketing-Marketing Analytics

• Manager-Digital Marketing-Marketing Analytics
• Company: EXL Service
• Job Location: Gurugram, Haryana, India
• Employment Type: Full-time
• : Marketing Analytics & Reporting Consultant Banking Domain

We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios . The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.

• Key Skills (Required):
• Marketing Analytics & Banking domain expertise
• Power BI (mandatory) dashboarding & visualization
• SQL & Python (must-have) data extraction & advanced analytics
• Alteryx (good to have) workflow automation & ETL
• Responsibilities: What Youll Do:
• Support tactical & strategic analytics initiatives for US based banks team in Marketing / Product / Financial Domain.

Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.

Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning.

Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.

• Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
• Clearly communicate analysis as presentations to technical & non-technical groups
• Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met.
• Develop and maintain effective working relationships with colleagues in other areas of Marketing.
• Manage projects independently while mentoring junior team members.
• This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.
• Qualifications: Graduation
• Marketing Analytics & Banking domain expertise
• Power BI (mandatory) dashboarding & visualization
• SQL & Python (must-have) data extraction & advanced analytics
• Alteryx (good to have) workflow automation & ETL .