Content Marketing & SEO Analyst

We are looking for a Content Marketing & SEO Analyst who will own end-to-end content strategy and execution across the B2B funnel driving organic growth, enabling ABM, and supporting enterprise sales cycles.

This role goes beyond blogs and SEO. You will build and manage a full-stack content engine, including:

• Inbound (SEO + website)
  
• Outbound (email, newsletters)
  
• ABM (account-specific content)
  
• Sales enablement (case studies, decks, collaterals)
  

Key Responsibilities:

1. Full-Funnel Content Strategy & Ownership

• Own content across the entire funnel:
  Awareness Consideration Conversion Deal Support
  
• Define content strategy for:
  
• ICPs (CXOs, Risk, Compliance, Credit, etc.)
  
• Multi-stakeholder enterprise buying journeys
  
• Align content with:
  
• Funnel stages
  
• Sales cycle stages
  
• ABM account journeys
  

2. Content Creation Across Formats (Core Responsibility)

Own and manage creation of diverse content formats, including:

Inbound & SEO Content

• Blogs and long-form articles
  
• SEO landing pages and pillar pages
  
• Industry and thought leadership articles
  

Website & Conversion Assets

• Website pages (home, solution, product pages)
  
• High-conversion landing pages
  
• Technical pages (product deep-dives)
  

Sales & ABM Collaterals

• Case studies and success stories
  
• Pitch decks and one-pagers
  
• Spec sheets and product documents
  
• Account-specific (ABM) content
  

Lifecycle & Engagement Content

• Email campaigns (drip, nurture, outbound)
  
• Newsletters (monthly/segment-based)
  
• Lead magnets (whitepapers, reports, gated assets)
  

Multimedia Content

• Video scripts (explainer, product, thought leadership)
  
• Podcast scripts and discussion outlines
  

You are responsible for content depth, clarity, and relevance across all formats

3. SEO & Organic Growth Ownership

• Drive SEO strategy:
  
• Keyword research (intent + problem-led)
  
• Topic clusters and content architecture
  
• Optimize:
  
• On-page SEO
  
• Internal linking
  
• Content discoverability
  
• Track:
  
• Organic traffic
  
• Keyword rankings
  
• SEO-driven lead generation
  

4. ABM Content Strategy & Personalization

• Enable ABM through:
  
• Account-specific messaging and content
  
• Industry/persona-specific narratives
  
• Create:
  
• Custom decks, POVs, and landing pages for target accounts
  
• Work with sales and campaign teams to:
  
• Understand account pain points
  
• Support deal progression with tailored content
  

Focus: Deep engagement, not volume content

5. Email & Lifecycle Marketing Content

• Design and execute:
  
• Email nurture journeys
  
• Outbound sequences (in coordination with sales)
  
• Newsletter strategy
  
• Optimize:
  
• Open rates, CTR, and engagement
  
• Content relevance by persona and funnel stage
  

6. Inbound Funnel & Lead Quality Optimization

• Optimize journey:
  Website Lead MQL
  
• Improve:
  
• Landing page conversions
  
• Content engagement depth
  
• Partner with sales to:
  
• Evaluate lead quality
  
• Refine ICP targeting via content
  

7. Content Performance & Marketing Intelligence

• Build dashboards to track:
  
• Content performance by format, persona, industry
  
• Organic vs ABM-assisted engagement
  
• Identify:
  
• Content driving pipeline vs vanity metrics
  
• Support decision-making with:
  
• Data-backed content insights
  

8. Experimentation & Learning

• Run experiments across:
  
• Formats (blogs vs video vs lead magnets)
  
• Messaging (persona vs industry vs ABM)
  

Required Experience & Skills

Experience:

• 36 years in B2B content marketing / SEO
  
• Experience working in:
  
• Enterprise or long sales cycle environments
  
• Cross-functional teams (sales, performance, product)
  

Skills:

• Strong writing across formats:
  
• Technical + business storytelling
  
• SEO expertise (on-page, keyword strategy, content structure)
  
• Understanding of:
  
• B2B funnel
  
• ABM and enterprise buying journeys
  
• Ability to simplify complex domains (BFSI / SaaS / analytics)
  

Tools & Exposure:

• SEO tools (Ahrefs, SEMrush, Search Console)
  
• CRM tools (HubSpot / Salesforce / Zoho)
  
• Analytics tools (Google Analytics, dashboards)
  

Nice to Have:

• Experience in ABM content or enterprise sales enablement
  
• Exposure to email automation tools
  
• BFSI / SaaS / IT services background