CBS-BMC-Brand And Marketing-Thought Leadership Research And Insights Analyst-Sr Associate(Big4jobs)

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

The opportunity

The position is for a team within EY Global Delivery Services (GDS). The candidate will support global social media and marketing teams by delivering research and insights across social media and influencer programs. The role focuses on analyzing campaign performance, deriving actionable insights, and optimizing strategies to enhance engagement, ROI, and brand impact. The candidate will work closely with cross-functional teams, stakeholders, and global counterparts to ensure data-led decision making and continuous performance improvement.

Your key responsibilities

• Connect with internal stakeholders to understand business requirements and define measurement frameworks and KPIs
• Monitor, analyze, and report on social media and influencer campaign performance across platforms
• Convert complex datasets into actionable insights, recommendations, and executive-ready reports (PowerPoint storytelling)
• Track and evaluate performance metrics such as engagement, reach, conversions, and ROI
• Develop data-driven optimization strategies to improve campaign effectiveness and audience targeting
• Build dashboards and performance reports using social media analytics tools
• Conduct social listening and competitive benchmarking to identify trends and opportunities.
• Provide insights and recommendations to stakeholders and cross-functional teams based on performance data
• Ensure accuracy, consistency, and quality in reporting and analytics deliverables
• Collaborate with marketing, content, and influencer teams to align performance insights with business goals

Skills and attributes for success

• Strong analytical mindset with ability to interpret data and derive insights
• Experience in marketing measurement, analytics, and reporting
• Ability to synthesize large datasets into clear, concise narratives and presentations
• Understanding of social media metrics, KPIs, and benchmarking frameworks
• Knowledge of digital marketing and performance tracking tools
• Attention to detail and high degree of accuracy in data analysis
• Strong stakeholder management and communication skills
• Ability to work in agile environments and manage multiple priorities

To qualify for the role, you must have

• Experience in data analytics, social media measurement, or digital marketing performance
• Proven ability to analyze campaign performance and recommend optimization strategies
• Hands-on experience with analytics dashboards and reporting tools
• Strong collaboration skills across global and cross-functional teams

Ideally, you’ll also have

• Experience in B2B marketing analytics or professional services environment
• Exposure to influencer performance measurement and attribution models
• Knowledge of advanced analytics techniques, A/B testing, and campaign optimization
• Experience working in matrixed global organizations

Technologies and Tools

• Social media analytics and listening tools (Sprinklr, Brandwatch, Hootsuite, etc.)
• Platform analytics: LinkedIn Insights, Facebook Insights, Twitter/X Analytics, etc
• MS Office — Excel (advanced), PowerPoint (storytelling), Word
• Dashboarding and reporting tools for performance tracking

What we look for

• Strong passion for data-driven marketing and analytics
• Ability to think critically and provide actionable recommendations
• Experience working in fast-paced, global, and cross-cultural environments
• Proven ability to manage multiple stakeholders and projects simultaneously
• Focus on continuous improvement, innovation, and measurable impact

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

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• EY | Building a better working world 
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EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.