Famyshine - Innovation Head - Marketing - New Product Development

Key Responsibilities:

1. Product Innovation:

• Identify deep consumer needs, market whitespace and emerging trends through a combination of data, research and market intelligence.
• Translate consumer insights into differentiated product propositions and innovation platforms with a clear right to win.
• Shape and drive the innovation pipeline from opportunity identification and concept development through launch and scale.

2. Brand & Category Building:

• Define Ghar Soaps brand proposition, positioning and communication strategy.
• Build differentiated categories and products that create meaningful consumer preference.
• Drive growth through new customers, increased penetration and expansion into adjacent categories.

3. Commercial & Strategic Leadership:

• Partner with the Co-Founder to shape the overall growth strategy, brand vision and long-term business priorities.
• Identify and evaluate new growth opportunities across consumers, categories, products, channels and markets to build the next phase of the business.
• Translate consumer, market and competitive insights into clear strategic priorities and a differentiated growth agenda for the brand.

Desired Candidate Profile:

• 12-15 years of experience across D2C, skincare, beauty, personal care or FMCG, with strong exposure to consumer-led innovation and product launches.
• Strong understanding of D2C, digital acquisition, omnichannel growth and customer lifecycle management.
• Entrepreneurial, data-driven and hands-on, with the ability to thrive in a high-growth, promoter-led environment and take end-to-end ownership.
• A hands-on roll-up-your-sleeves leader, rather than a purely strategic or corporate marketing professional.