Farmley - Brand Manager - Staples Segment - IIM/ISB/MDI/FMS

• Brand Manager - Staples
• Job Title: Brand Manager
• Location: Noida
• Reports to: Head of Marketing
• About Us:

Farmley is a new age healthy snacking brand that is driven by the mission of becoming people's go-to snacking companion that unlocks everyday joyful moments through delightfully healthy products that can be consumed anytime, anywhere, without constraints or guilt. Founded in 2017 and endorsed by former cricket captain Rahul Dravid, Farmley offers a wide range of innovative better-for-you snacking options.

From Makhana based munchies to the indulgent Date Bites, from flavourful trail mixes to roasted nuts - Farmley is enabling the discovery of joy, inspiring taste-driven adventures and powering healthier habits one delightful snack at a time.

Job Summary:

It is an exciting time to be a part of our energetic and focused Marketing Team. As a Brand Manager, you will get the opportunity to be an orchestrator of the brand throughout the GTM journey and operate different levers across the domains of demand generation, distribution, planning, supply chain and procurement.

Knowledge & Skills:

• Proven record in translating consumer and customer insight into effective growth drivers
• Has an eye for design thinking and creative excellence
• Brilliantly executes with immense attention to detail
• Strong analytical skills with a keen ability to draw out insights from data
• Strong commercial acumen and proven record of agility in managing PnL
• Comfortable with the complexities of a digital world and strives to find opportunities
• A person with great imagination and creative orientation

Who are you:

• A Brand Strategist: Curate the brand strategy by mapping consumer and competitor insights and trends and operationalize it by co-developing an annual grid of activities with the leadership based on the category strategy plan
• A Product Imagineer: Develop creative solutions to innovate and transform the products to be relevant in the current context and suited to the consumers' need and purpose
• An Owner of Remarkable Commercial Success: Have complete clarity and command on the P&L of the brand, orient yourself towards driving a positive impact on the top and bottom-line margin and improving profitability by carefully planning investments for long-term brand building

Required:

• MBA in Marketing and Sales from a tier-1 B-school
• 4+ years of relevant experience in an FMCG setup
• Strong business acumen, creative and analytical skills