Farmley - National Key Accounts Manager - Modern Trade

• Job Title: National Key Accounts Manager - Modern Trade (MT)
• Location: Noida
• Experience: 5-10 years
• Industry: FMCG / Food & Beverage
• About Farmley:

Farmley is a fast-growing, full-stack dry fruits and healthy snacking brand revolutionizing the supply chain in India. We are committed to delivering the highest quality products directly from the source to consumers through innovation, transparency, and sustainability.

Job Summary:

We are looking for an experienced and strategic National Key Accounts Manager to lead our Modern Trade (MT) channel. The ideal candidate will be responsible for driving revenue growth, managing national-level retail chains, ensuring flawless execution of promotions, and building long-term relationships with key MT partners.

Key Responsibilities:

• Manage and grow national key accounts in the Modern Trade channel (e.g., Reliance, Big Bazaar, Spencer's, Metro, etc.)
• Drive primary and secondary sales targets across modern retail formats.
• Develop annual business plans and joint business plans (JBPs) with key accounts.
• Plan and execute promotional calendars in coordination with marketing and merchandising teams.
• Ensure timely billing, order execution, stock availability, and in-store visibility.
• Lead negotiations on margins, visibility spends, and trading terms.
• Track and analyze sales performance, ROI on promotions, and competitor activity.
• Collaborate cross-functionally with supply chain, marketing, and finance teams.
• Build a high-performing regional MT team as the business scales.

Key Requirements:

• MBA or equivalent degree preferred.
• 5-10 years of experience in FMCG/Food industry, with at least 3+ years in handling modern trade accounts at the national.
• Strong understanding of retail dynamics and modern trade operations.
• Proven track record in delivering revenue growth and building strong client relationships.
• Excellent negotiation, analytical, and communication skills.
• Entrepreneurial mindset with a hands-on, execution-driven approach.