Performance Marketing Executive

• Job Title: Performance Marketing Executive
• Location: Delhi
• Employment Type: Full-time
• About the Role:

We are looking for a data-driven and results-oriented Performance Marketing Executive to lead our paid marketing efforts across multiple digital channels. In this role, you will be responsible for strategizing, executing, and optimizing campaigns to drive customer acquisition, engagement, and revenue growth. You will work closely with cross-functional teams to ensure that our marketing initiatives are efficient, scalable, and aligned with business goals.

• Key Responsibilities:
• - Plan, manage, and optimize performance marketing campaigns across e-commerce marketplaces
• (Amazon, Flipkart, and other e-commerce platforms).

• Monitor key metrics (CPC, CPA, ROAS, CTR, etc.) and continuously optimize campaigns to maximize ROI.
• Conduct A/B testing on ad creatives, landing pages, and audience segments to improve conversion rates.
• Work closely with content, design, and product teams to develop high-impact marketing assets.
• Utilize analytics tools to generate insights and data-driven recommendations.
• Manage and allocate marketing budgets efficiently to achieve business objectives.
• Stay updated on the latest trends, platform updates, and best practices in digital advertising.
• Implement automation and audience segmentation to improve targeting and campaign effectiveness.

Key Requirements:

• 1-2 years of experience in performance marketing.
• Hands-on experience with Amazon Ads, Flipkart Ads.
• Strong analytical skills and expertise in analytical tools.
• Proven ability to optimize campaigns for ROAS, CPA, and LTV.
• Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.
• Strong understanding of audience segmentation, remarketing, and marketing funnels.
• Ability to work in a fast-paced, data-driven environment with a test-and-learn mindset.
• Prior experience in D2C, B2B SaaS, is a plus.

Why Join Us

• Opportunity to own and scale performance marketing initiatives in a growing company.
• Work in a fast-paced, innovative environment with a collaborative team.
• Competitive salary, benefits, and growth opportunities.

• If youre passionate about driving high-impact marketing campaigns and leveraging data to accelerate growth, wed love to hear from you!
• Industry
• Wellness and Fitness Services
• Employment Type

• Full-time