FlixStock - Growth Manager - D2C

D2C Growth Business Manager

Function: D2C Growth | Channel: Website (Nory.com) | Experience: 4 - 8 years

About Nory for You:

Nory for You is a direct-to-consumer brand that sells through its own website, Nory.com. As the business grows, we are looking for a commercially minded professional to own the website as a business and drive profitable, sustainable growth across acquisition, conversion and retention.

About the Role:

The D2C Growth Business Manager will own and scale revenue from Nory.com. This is not a pure performance-marketing or website-operations role. You will own the complete website growth funnel, from traffic quality and conversion to average order value, CRM revenue, repeat purchase and overall profitability, working closely with the Performance Marketing Manager and the Creative Strategist.

Core mandate: own Nory.com as a business and continuously identify what is limiting faster, profitable revenue growth.

What You Will Own:

Revenue and profitability:

• Website revenue, growth targets and overall D2C business performance, with monthly and quarterly revenue plans and early flags on gaps.
• Contribution margin and profitable revenue, including the impact of discounts and offers.

Funnel and conversion:

• The full funnel: Traffic - PDP - Add to Cart - Checkout - Purchase - Repeat Purchase.
• Conversion-rate optimisation across landing pages, PDPs, cart and checkout, with a structured, prioritised testing roadmap.

Acquisition economics:

• Traffic quality analysis by channel, campaign, product and customer segment.
• Guidance to the Performance Marketing Manager on where to scale, reduce or redirect spend, based on CAC, conversion and profitability.

Average Order Value:

• Bundles, cross-sell, upsell, multi-packs and offer architecture that lift AOV without eroding margin.

Retention and lifecycle:

• Email and WhatsApp journeys: abandoned-cart recovery, reactivation, cross-sell and repeat purchase.
• Customer cohorts, repeat rate, LTV and CAC tracking.

Insight, collaboration and reporting:

• Joint work with the Creative Strategist to identify the messages, customer problems and creative concepts that drive high-quality traffic and conversion.
• Weekly reporting on what changed, why it changed and what action should follow, backed by a prioritised experimentation roadmap.

How Success Will Be Measured:

• Website revenue growth
• Contribution margin / profitable revenue
• Blended CAC
• Website, PDP-to-cart and checkout conversion
• Average Order Value
• CRM revenue and abandoned-cart recovery
• Repeat purchase rate and customer LTV

What You Bring:

Must have:

• 4 - 8 years in D2C, e-commerce, digital commerce or growth, with experience owning website revenue or an e-commerce funnel.
• Strong analytical and commercial mindset; able to separate vanity metrics from real business performance.
• Sound understanding of paid acquisition economics, even if you do not run campaigns yourself.
• Hands-on experience with CRO, funnel analysis, cohort analysis and experimentation.
• Good grounding in CRM, lifecycle marketing and retention.
• Working command of Shopify, GA4, Meta and Google advertising data, and e-commerce analytics.
• A structured, action-oriented approach: analyse, diagnose, prioritise, execute and measure.

Good to have:

• Experience in consumer health, wellness, beauty or other education-led D2C businesses.
• Familiarity with CRM and engagement tools (for example Klaviyo or WebEngage) and A/B testing tools.

Why This Role:

• End-to-end ownership of a D2C website as a business, not a single channel.
• A clear, measurable mandate with direct impact on revenue and profitability.
• Close collaboration with performance marketing and creative strategy on a shared growth agenda.