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Job Description
Location: Sakinaka, Mumbai (On-site)
Salary : Upto 20 Lpa
About Flo
Flo is one of Indias fastest-growing D2C brands and among the first to bring the direct-to-consumer model to the sleep solutions space. Were building products that improve everyday livingand scaling them with equal focus on performance, clarity, and long-term impact.
Were now looking for a Performance Marketing Lead who can take ownership of strategy, execution, and optimisation across channels, while working closely with senior leadership in a high-growth environment.
What Youll Get- Opportunity to join a rapidly scaling D2C brand with room to explore and grow
- A collaborative team thats motivated to build meaningful, measurable impact
- Direct exposure to senior leadership and involvement in core business decisions
- Own end-to-end performance marketing strategy and execution across Google Ads, Meta Ads, marketplaces, and other growth channels
- Manage budgets ranging from high-scale media spends to lean, test-driven campaigns
- Collaborate with cross-functional teams on campaign planning, goal-setting, and performance reviews
- Build and maintain performance dashboards using Looker Studio and GA4 for real-time insights
- Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve efficiency
- Lead performance audits, conversion tracking setups, and cross-channel attribution analysis
- Stay up to date with platform changes, industry trends, and AI-driven tools to continuously improve results
- 4+ years of hands-on experience in performance or digital marketing (agency or brand side)
- Proven experience managing D2C campaigns across top, middle, and bottom funnels
- Experience handling monthly media budgets up to ?50L
- Strong command of Google Ads (Search, Display, Shopping, Performance Max, YouTube)
- In-depth knowledge of Meta Ads (Facebook & Instagram) including testing and scaling frameworks
- Experience setting up and managing GMC, GMB, pixels, and conversion tracking
- Proficiency in Looker Studio and Google Analytics 4
- Working knowledge of automation tools like Zapier
- Strong Excel / Google Sheets skills for reporting and analysis
- Clear, effective verbal and written communication in English
Bonus:
Experience with marketplace advertising (Amazon, Flipkart) or quick commerce platforms (Zepto, etc.).
Skills
AdvertisingDigital MarketingConversion TrackingGoogle AdsMediaMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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