AVP - Digital Business For Leading MNC

Roles and Responsibilities

• Responsible for Digital Engagement revolving around Customer Lifecycle Journey from onboarding to retention through data analytics, insights and segmentation to achieve business objectives


• Identify relevant customer set for each product and drive product sales


• Improve digital business penetration across non broking segments like MF, Insurance, IPOs, OFS, etc.


• Ensure seamless and intuitive client experience on the trading mobile app and web platform


• Responsible for defining online user journeys and customer experience on all digital platforms


• Liaise with Marketing teams, agency and vendors in content creation and implementation across digital platforms to improve activation, engagement and retention


• Focused strategy in increasing margins and transactions from new customers through intuitive and personalized marketing across various channels


• Execute engagement plan across digital mediums to create awareness and ensure maximum visibility on the platforms


• Ensure that all communication material required for educating customer is developed, designed within the time frame specified


• Maintaining and analyzing weekly/monthly/quarterly/yearly data to gain insights on platforms and product performance, recognize potential business improvement areas, etc


• To work closely with support and functional teams (Product, MIS, Marketing, and IT) to achieve desirable outcomes


• Conduct training / webinars on digital products/platforms/tools to all clients to educate on our digital offerings


• Manage, analyze and draw conclusions on campaigns (conversion rate, bounce etc)


• Competition mapping analysis for understanding the market & industry trends


• Responsible for implementing referral strategy and marketing campaigns related to client referrals through rewards and incentive programs and promotions


• Referral module development – landing pages / systems, integration across platforms, tracking through systems


• Create material – soft /hard copies collateral of referral program and policies and other content of various types (written case studies, customer testimonial videos, presentation slides, etc.) based on our customer’s experiences and successes


• Provide insights to management on reasons for revenue de-growth and aid in taking preventive action


• Specialize in managing omni-channel, real time, personalized marketing automation across customer lifecycles and driving business KPI’s

Desired Candidate Profile