Search Engine Optimization Specialist

Hiring: SEO & AEO Lead (Search + AI Dominance) (Search Engine Optimization Specialist)

Bengaluru | Full-Time | High Ownership Role

Read Before Applying

This role is not for traditional SEO managers.

If your experience is limited to basic on-page/off-page execution, this will not be a fit.

We are looking for someone who has personally driven search dominance in competitive categories and understands where search is headed — AI-first discovery, zero-click journeys, and answer engines.

The Mission

Own and scale the organic visibility of two of Indias leading franchise platforms:

• FranchiseBazar
• Sparkleminds

• Your goal is not improving rankings.
• Your goal is to ensure we show up everywhere a business owner searches —
• Google, Meta ecosystems, and AI platforms like ChatGPT, Gemini, and Perplexity.
• What Youll Be Responsible For

Search Dominance (SEO)

• Build and execute a category-level SEO strategy, not just keyword plans
• Rank high-intent, competitive keywords across India
• Drive sustained organic traffic that converts into business leads

AI Visibility (AEO)

• Design and implement Answer Engine Optimization strategies
• Structure content for AI retrieval, citations, and zero-click results
• Actively experiment with and adapt to evolving AI search ecosystems

Content Engine Ownership

• Build a scalable, high-quality content engine (not just blogs)
• Identify content gaps competitors havent captured
• Ensure every piece of content has a clear search + conversion objective

Team Leadership

• Lead and push a team of writers toward performance-driven output
• Set benchmarks for quality, speed, and impact
• Work closely with the Digital Marketing Manager for integrated growth

Performance & Accountability

• Own traffic, rankings, and lead generation from organic channels
• Make decisions backed by data — not assumptions
• Continuously refine strategy based on algorithm and behavior shifts

Who This Is For

We are looking for someone who can confidently say:

• I have ranked highly competitive keywords in my category.
• I understand how search intent translates into revenue, not just traffic.
• I actively experiment with AI search and emerging discovery platforms.
• I can build and scale a content + SEO system, not just execute tasks.

Who Should Not Apply

• Candidates focused only on backlinks, meta tags, or basic audits
• Those without hands-on ownership of end-to-end SEO growth
• Anyone who hasnt worked in competitive, high-intent search environments

Why This Role Matters

• You will define how two established brands win in the next era of search (SEO AEO)
• High autonomy, direct impact, and strategic influence
• Opportunity to build a category-defining organic growth engine in India

• Apply
• If youve built real search growth and want to lead AI-era discoverability, we should talk.
• Apply with:

• Examples of keywords youve ranked
• Traffic growth youve driven
• Any work related to AI/search visibility (if applicable)

Optional Add-On

Applications without specific SEO growth examples (rankings, traffic, or case studies) will not be considered.