Email & SMS Strategist

EMAIL & SMS STRATEGIST

Fresh Prints email channel is our oldest and highest potential channel, but its being under leveraged.

We have a strong technical foundation, but were missing a great content layer: emails that land at the right moment in the right way and create real value for those on our list.

Were looking for an Email & SMS Strategist who is first and foremost a great marketer - someone who understands what makes an email get opened, get read, and drive a click. Youll own both our campaign emails and our lifecycle program.

What Youll Own

Campaign Email Content

• Own email conceptualization - final say on subject lines, preview text, headers, body, CTAs across all of Fresh Prints major marketing moments
• Work with our brand and creative teams on the design and copy
• Develop a campaign email content calendar that ladders into the broader marketing calendar, ensuring email amplifies the right message at the right time
• Own A/B testing for subject lines, content approaches, and CTAs, with the discipline to learn from the results and apply them
• Write emails that resonate with a college-age audience, not generic marketing emails, but content that feels like its actually written for them

Lifecycle Email Program

• Own the strategy and content for Fresh Prints lifecycle email flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back
• Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where were leaving engagement on the table
• Write and test improved lifecycle email content
• Build flows that feel like a conversation with the customer, not a drip sequence that someones getting because they checked a box

Deliverability & Performance

• Monitor deliverability metrics - open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates - and maintain a healthy sender reputation
• Follow email deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management
• Report on email performance on a regular cadence - whats working, what isnt, and what youre changing based on the data
• Bring a point of view on performance: not just open rate was 28% but heres what that tells us about the subject line approach, and heres what Im testing next

Who You Are

• Youre a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with an email, not just glance at it before archiving
• You understand lifecycle marketing at a real level - you know the difference between a nurture email and a conversion email, and you write them differently
• Youre fluent in email as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether its a subject line problem or a segmentation problem
• You work well with technical partners.
• You have good content instincts that go beyond email - you understand what Fresh Prints audience cares about and you can translate that into messaging that lands
• Youre comfortable with data

Requirements

• 2-4 years of experience in email marketing, lifecycle marketing, or a closely related role where writing was a primary responsibility
• Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar)
• Demonstrated understanding of lifecycle email programs: welcome series, post-purchase flows, re-engagement, cart abandonment
• Comfort with email performance metrics: open rate, CTR, unsubscribe rate, deliverability indicators - and the ability to draw insights from them
• Strong written communication - you write clearly and with personality, not in marketing speak
• Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise

Details and other benefits

• Work From Home / Remote (India)
• Working hours: 12:30 PM to 9:30 PM IST
• Competitive annual salary
• Health insurance
• Learning opportunities
• Working in a great culture
• At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees

Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.