Lead Ex Sion Marketing

We re looking for a results-driven Demand Generation Specialist to scale our customer expansion efforts. The ideal candidate is a self-starter and diligent marketer with hands-on experience in demand gen, ABM, or digital campaigns, capable of translating customer insights into effective cross-sell and upsell programs.

You ll work closely with Sales, CS, Product Marketing, and Campaigns to execute high-intent expansion initiatives that boost engagement and revenue within our customer base.

Key Responsibilities

• Plan, build, and execute multi-channel demand generation campaigns focused on customer expansion (cross-sell, upsell, and adoption plays)
• Own reporting and performance accountability for Marketing-sourced leads, pipeline and revenue generated from these campaigns.
• 
  Partner with Sales and Customer Success to identify priority accounts, define objectives, and align on messaging and sequencing.
• Create segmented audiences and personalized journeys across channels including email, paid social, display, website, webinars, content syndication.
• Own campaign operations end-to-end: setup, QA, launch, reporting, and ongoing optimization.
• Monitor campaign performance and translate insights into clear recommendations to improve engagement and conversion.
• Work with content, creative, Product Marketing and Product teams to develop assets tailored to specific customer needs and lifecycle stages.
• Support experimentation A/B testing messaging, creatives, and formats to drive incremental gains.
• Ensure account, contact, and campaign data hygiene in partnership with Marketing Ops and RevOps.Qualifications

• 3 5 years of B2B marketing experience with practical, hands-on work in demand generation campaigns
• Proficiency with marketing automation and CRM tools (e.g., Marketo, Salesforce).
• Analytical mindset with the ability to interpret campaign, pipeline, and revenue data, turning insights into actionable recommendations.
• Strong project management skills with a track record of executing multi-channel campaigns in fast-paced, cross-functional environments.
• Understanding of SaaS business models, customer lifecycle stages, and expansion motions, including cross-sell, upsell, and adoption plays.
• Detail-oriented, proactive, and committed to driving measurable business impact.