Growth Marketing Specialist

Designation: Growth Marketing Specialist
Experience: 2-3 years
Location: Ahmedabad | Full-Time | On-Site
Priority: Immediate joiners preferred
Job Summary
We are looking for a performance-driven growth marketing specialist who can own the full B2B lead generation funnel—from data sourcing and outreach to paid campaigns and event participation—with a sharp focus on cost per lead and lead quality.
Key Responsibilities

• LinkedIn & digital lead generation: Drive B2B lead generation through LinkedIn—including outreach, connection campaigns, Sales Navigator, and content-driven inbound. Build and manage targeted prospect lists aligned to ICP.
• Email & WhatsApp campaigns: End-to-end ownership of outbound campaigns — data scraping, list building, cold email sequencing, follow-ups, and lead qualification. Run WhatsApp broadcast campaigns targeting decision-makers.
• Paid advertising - Google & Meta: Plan, execute, and optimize paid campaigns on Google Ads and Meta (Facebook/Instagram). Manage ad budgets, A/B test creatives and copy, and continuously improve ROAS and CPL.
• Events & offline lead generation: Identify and participate in relevant industry events, trade shows, and networking forums. Convert event interactions into pipeline-ready leads with proper follow-up workflows.
• Budget & performance ownership: Own an allocated marketing budget and be accountable for hitting monthly and quarterly lead targets. Continuously track and report on CPL, lead quality, channel-wise attribution, and funnel conversion rates.
  

Requirements

• 2-3 years of hands-on B2B lead generation experience
• Proven track record of generating pipeline through paid and organic digital channels
• Data-first mindset — comfortable reading dashboards, tracking attribution, and making decisions based on numbers
• Self-starter who can own a budget and a target without constant hand-holding
• Excellent written communication for crafting cold emails and LinkedIn messages that get replies
  

Must-have Skills

• LinkedIn outreach & Sales Navigator
• Cold email tools (Apollo, Instantly, Lemlist, or similar)
• Google Ads & Meta Ads Manager
• Data scraping (LinkedIn, web, directories)
• WhatsApp Business / broadcast tools
• Lead qualification frameworks (BANT, CHAMP)

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Get Hired
• CRM experience (HubSpot, Zoho, or similar)
  

What Well Measure You On

• Monthly qualified leads vs. target
• Cost per lead (CPL) by channel
• Lead quality & SQL conversion rate
• Campaign ROAS on paid channels
• Email open rate & reply rate
• Leads sourced from events
  

What We Offer

• 5-day work week & Flexible work hours
• Growth-focused journey with regular rewards and recognition
• Focus on learning & development
• Competitive, goal-driven culture