Paid Ads Specialist (Performance Marketing)

Job Title: Paid Ads Specialist (Performance Marketing)
Relevant Experience: 1-2 years (excluding internships & freelancing)
Location: Ahmedabad | Full-Time | On-site
Priority: Immediate joiners preferred
Job Summary
We are looking for a highly motivated Paid Ads Specialist (Performance Marketing) with 2-3 years of experience to drive lead generation and user acquisition for our SaaS products. The ideal candidate will be skilled in managing multi-channel campaigns, optimizing ad spend, and ensuring maximum ROI.
Roles & Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Drive qualified lead generation for SaaS products.
• Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
• Drive lead generation and user acquisition for SaaS products by optimizing for lower CPA and higher ROAS.
• Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
• Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
• Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
• Collaborate with design, content, and product teams to ensure campaigns are aligned with brand messaging and product positioning.
• Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
  

Requirements

• 2 - 3 years of experience in performance marketing / digital marketing, preferably in SaaS or B2B.
• Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.
• Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).
• Ability to manage budgets effectively and deliver measurable business outcomes.
• Strong communication and collaboration skills.