Director/Vice President - Product - Growth/Revenue - Consumer Internet/B2C/EdTech/FinTech/eCommerce
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Job Description
Director / VP - Product (Growth, Revenue)
Role & Responsibilities :
Stakeholder leadership across functions :
- Drive alignment across Product, Marketing, Sales, Data Science, CRM, and Business.
- Translate competing priorities into a coherent growth strategy and get diverse stakeholders moving in the same direction - this is the most critical and most complex part of the role.
PM team building and mentorship :
- Build, mentor, and manage the revenue pod PMs.
- Set a high bar, create a culture of ownership and structured experimentation, and develop the next generation of growth PMs at PW.
End-to-end revenue funnel :
Own PW's unified growth charter, driving metrics across the full funnel :
- Acquisition : Signup success rate, CAC efficiency
- Activation : First session success, early engagement milestones
- Conversion : Free-to-paid conversion, checkout completion, funnel drop-offs
- Monetization : ARPU, renewal rates, LTV/CAC ratio
Upsell and cross-sell :
- Build upsell and cross-sell frameworks that surface the right offer to the right learner at the right moment - maximizing lifetime value across PW's learning categories.
Conversion optimization and experimentation :
- Architect A/B and multivariate testing pipelines, pricing experiments, and personalization engines to drive continuous funnel uplift.
- Unified revenue charter - Bring SalesTech
Ideal Candidate :
- Strong Growth Product Leader / Growth PM / Monetization Product Leader profile
- Must have 11+ years of Product Management experience, with strong exposure to Growth, Revenue, Monetization, Conversion or Consumer Growth charters
- Must have led end-to-end growth funnels including lead generation activation free-to-paid conversion checkout upsell/cross-sell renewal customer lifetime value (LTV).
- Strong hands-on experience in Conversion Rate Optimization (CRO), A/B testing, funnel analytics, cohort analysis, experimentation frameworks and growth metrics ownership.
- Must have experience building and scaling monetization engines such as checkout optimization, cart enhancement, subscription journeys, pricing strategy, cross-sell/upsell mechanisms and revenue-led product initiatives.
- Strong experience owning growth KPIs like Signup Success Rate, Conversion %, ARPU, CAC, LTV, Renewal Rate and Funnel Drop-offs.
- Must have led and mentored Product Managers / Growth Pods / Cross-functional Product teams and should have experience managing senior stakeholders.
- Must have worked on high-scale B2C products/platforms (1M+ MAU preferred) with significant traffic and customer journeys
- Candidates from top consumer internet / B2C / EdTech / FinTech / E-commerce / Subscription businesses / high-scale digital platforms
- Experience with loyalty programs, retention loops, customer engagement journeys or repeat purchase frameworks will be highly preferred
Skills
MarketingProduct ManagementGrowth MarketingMarketing HeadConsumer InternetProduct HeadMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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