Product Marketing Manager

Introduction

Games24x7 is Indias leading and most valuable multi-gaming unicorn. Were a full-stack gaming

company, offering awesome game playing experiences to over 100 million players through our

products - RummyCircle, Indias first and largest online rummy platform, My11Circle, the

countrys fastest growing fantasy sports platform.

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two

New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the

computer lab and discovered their shared passion for online games. Weve always been a

technology company at heart, and over the last decade and a half, weve built the organisation

on a strong foundation of the science of gaming, leveraging behavioural science, artificial

intelligence, and machine learning to provide immersive and hyper-personalised gaming

experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar

Investment Advisors, Games24x7 is leading the charge in Indias gaming revolution, constantly

innovating and offering novel entertainment to players!

Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New

Delhi, Miami, and Philadelphia.

My11Circle Team Member

If you have boundless energy, love sports, and obsess over minutest of details, we are the right destination for you. While we value problem solving skills tremendously, we value problem finding skills even more. People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them.

The My11Circle work atmosphere is very amiable yet full of hustle. The dynamic nature of our business ensures that all our team members can see how their contributions benefit the business. We encourage our team members to take responsibility and grow into future leaders in our company and the industry. Every team member is a decision maker at My11circle.

Job Responsibilities:

Take end-to-end ownership of the new user funnel (acquisition funnel).

Drive the growth strategy for the acquisition team

Understand user behavior during acquisition, conversion, and retention stages by studying the game aspects, product features and player activity to obtain a holistic understanding of the product and user.

Perform extensive analysis of user data to identify user problems and come up with innovative solutions

Strategize, implement and experiment (A/B Test) new communication/product feature ideas.

Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in the acquisition funnel.

Work closely with the product and marketing teams to formulate and execute product features which help improve the acquisition funnel.

Effectively utilize all the communication channels to optimize a new user funnels.

Profile of Product Marketing Manager( Marketing Manager) [E Expected,] [D Desirable]

E - MBA from a top tier institute

E - Strong logical and analytical skills

E - 2-3 years of experience in product marketing/growth role (preferably B2C digital business)

E - Ability to work with data and uncover insights

D - Passionate about Cricket and other sports