Email Marketing Specialist

What role you will play in team: You'll be responsible for planning, executing, and analyzing email marketing campaigns to nurture leads and drive conversions.

What you will do: Segment audiences, design email templates, and track campaign performance metrics, making data-driven optimizations.

Key responsibility:

• Develop and implement email marketing strategies aligned with overall marketing goals.
• Segment email lists based on customer behavior and demographics.
• Design and create engaging email templates using HTML and email marketing platforms.
• Manage email campaigns, ensuring timely delivery and optimal performance.
• Analyze campaign performance metrics (open rates, click-through rates, conversions).
• Identify areas for improvement and make data-driven optimizations.
• Stay updated on email marketing best practices and industry trends.

Required Qualification and Skills:

• Bachelor's degree in Marketing or a related field.
• 1-3 years of experience in email marketing.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact).
• Strong understanding of HTML and email design principles.
• Experience with email marketing analytics and reporting.

Benefits Included:

• Competitive salary and benefits.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.
• Hybrid work model.

A Day in the Life: A typical day might involve segmenting email lists, designing email templates, scheduling campaigns, analyzing results, and collaborating with the team.