Email Marketing Specialist

What role you will play in team: You will be responsible for planning, executing and analyzing email marketing campaigns to nurture leads and increase customer engagement.

What you will do: You will segment audiences, create engaging email content, manage email lists, and track campaign performance.

Key responsibility:

• Develop and implement email marketing strategies aligned with business objectives.
• Segment email lists and personalize email content.
• Create engaging email campaigns using email marketing software.
• Track email campaign performance and make data-driven improvements.
• Manage email list growth and hygiene.

Required Qualification and Skills:

• Bachelor's degree in marketing or a related field.
• Experience in email marketing (1-2 years).
• Proficiency in email marketing software like Mailchimp, Constant Contact, etc.
• Strong understanding of email marketing best practices.
• Excellent analytical and communication skills.

Benefits Included:

• Competitive salary and benefits.
• Opportunities for professional development.
• Positive and collaborative work environment.
• Medical Insurance.

A Day in the Life: A typical day involves designing email templates, segmenting audiences, running A/B tests, analyzing results, and reporting to management.