Application Specialist, Critical Care

Job Overview

Oversee and drive the clinical values and therapy for the Critical Care product portfolio. Specifically, the role will be responsible for creating a strong bridge between product and the clinical outcome. Activities may also include supporting the sales team during the clinical programs, workshops, CMEs.

Job Responsibilities and Essential Duties

• Clinical application support & Bedside Guidance
• Develop local initiatives that propagate therapy concepts and clinical values of using a product.
• Customer education and training : Meeting the clinicians, paramedical and Biomedical in hospital to discuss and demonstrate the abilities of critical care products on clinical basis.
• The function will mandate to be in the hospital at bedside with clinicians and paramedics when the therapy is applied to patient. This may require to be at bedside for longer hours, at times over the night.
• Conduct product application training with emphasis on clinical value for internal customers and for external customers - clinicians, paramedical and Biomedical.
• To take charge of clinical and application related activities when the organization participates in
• CMEs, workshops and conferences.
• Independently determine and develop approaches to solutions, specifically in the area of therapy building and clinical selling.
• Ensure compliance to UCPMD
• Attend all required trainingat the specified interval
• Co-ordinate with logistics to ensure availability / movement of demo inventory.

Market Development

• Co-ordinate and execute Marketing programs to create pull in the market for entire range of CC Ventilation Portfolio.
• Will take full responsibility for any Symposium/ program / CME / Conference right from initiation to execution in consultation with the Product Manager
• Provide information to Respiratory Technicians / Nursing Team / Bio Medical Professionals by discussing/detailing the feature benefits of the specified product range.

Training Support

• Responsible for conducting pre sales , post sales ,Application Training for customer ( End user ) in ventilation product line.
• Conducting operational trainingto end user, follow-up trainingsand troubleshooting.

Sales and business support

• Support the sales team to achieve Salesbudget
• Attend or at times drive product discussions.
• To closelywork with Sales team to introduce and promote to Consultants / Technicians / Purchase authorities during all pre and post sales activities & new therapy promotion.

Other

• Handling complaint related to products from customers on Equipments and co-ordinate with appropriate person for feedback and resolution.
• Other duties as assigned by seniors/management to support team.
• Manage Customer Visits.

Minimum Requirements

• Bachelors degree in Science / Medical Science/Respiratory Therapy
• Minimum 1-2 yearsexperience in related domain.
• Background and experience in related portfolio
• KOL Management
• Good knowledge of ventilation product and its applications