AI Product Marketer

Company Description Giggso, founded in 2017 in Michigan, helps enterprises navigate the complexities of digital transformation with a strong focus on AI governance. As a certified Minority Business Enterprise (MBE), Giggso brings diverse perspectives to solving complex challenges for Fortune 500 clients worldwide. The company specializes in moving organizations from isolated AI pilots to scalable AI profit centers by aligning Governance, Risk, and Compliance (GRC) with engineering. Giggsos mission is to transform AI governance from a bottleneck into a strategic advantage for its clients. Learn more at www.giggso.com.

Location: On-site

Employment Type: Full-time

Role Overview

We are looking for an AI Marketer / AI Product Marketer who deeply understands tech products and audience landscapes to drive our product marketing from concept to execution.

In this role, you will own the creative and analytical funnel—designing high-converting landing pages, producing visual and video assets, generating AI-augmented content, and managing community channels. You will combine fundamental marketing strategy with modern GenAI workflows to scale high-quality assets rapidly and move core business metrics.

Key Responsibilities

• Landing Page & Web Management: Design, build, and optimize high-converting landing pages for product feature launches and targeted growth campaigns. Ensure seamless user journeys that drive sign-ups and trial activations.
• Video & Visual Production: Script, record, and edit engaging product demos, feature explainers, graphic posters, and social media visuals. Combine traditional design/editing tools with AI production workflows for rapid output.
• AI-Augmented Content Generation: Leverage generative AI tools (e.g., Gemini, Claude) to draft, refine, and scale written copy for blogs, newsletters, and social platforms—maintaining a distinct brand voice and high output speed.
• Product & Market Intelligence: Deeply understand our AI product line, audience personas, and market positioning. Perform ongoing competitor analysis and SEO keyword research to ensure messaging is differentiated and easily discoverable.
• Marketing Asset & Collateral Creation: Translate technical product features into polished marketing collateral, including sales decks, product one-pagers, user guides, and feature announcement graphics.
• Community & Social Ownership: Manage and scale our presence across key tech channels (LinkedIn, X, YouTube, or similar platforms).
• Data-Driven Performance Tracking: Monitor user acquisition, landing page conversions, and campaign ROI using analytics and CRM tools. Routinely run A/B tests and iterate on visual and written assets based on performance data.

Requirements & Qualifications

• Proven Hands-On Experience: Demonstrable portfolio of high-converting landing pages, video assets, written content, or graphic collateral.
• Modern AI Tech Stack Proficiency:
• AI Tools: Advanced prompt engineering with tools like Gemini, Claude, or ChatGPT.
• Visual & Video Generation: Familiarity with Midjourney, Flux, Runway, HeyGen, CapCut, or similar AI media tools.
• Design & Editing: Proficiency in Figma, Canva, Adobe Suit or similar tools.
• Web Builders: Hands-on experience with AI tools for building landing page platforms.
• Product-First Mindset: Ability to quickly grasp complex, technical software concepts and translate them into benefits that non-technical users can understand.
• Analytics & SEO Fundamentals: Basic understanding of SEO content structures, user journey funnels, and tracking tools (Google Analytics, CRM/Email tools, A/B testing platforms).

Communication & Adaptability: Strong written/verbal skills with a continuous experiment-and-learn growth mindset.