Social Media Marketing Specialist

Company Description:

Global Education Alliance (GEA), founded in 2004 and headquartered in Hong Kong, is a technology-driven education solutions provider specializing in international student recruitment. Leveraging an AI-powered platform, GEA streamlines institution selection, application processing, and enrollment management for students, consultants, and institutions. With over 5,000 channel partners across Asia and 750+ institutional partners in 21 countries, GEA has facilitated tens of thousands of applications and enrollments annually. The organization operates across East Asia, Southeast Asia, Oceania, North America, and Europe, supported by regional branches in key markets. As a pioneer in digital transformation for global education, GEA focuses on expanding equitable access to quality education through data-driven innovation and strategic partnerships.

Role Description This is a full-time, on-site Social Media Marketing Specialist role based in New Delhi. The specialist will manage GEAs presence across social platforms by planning, creating, and publishing engaging content aligned with brand and campaign objectives. Responsibilities include developing social media calendars, writing and designing posts, monitoring channels, responding to audience interactions, and coordinating with internal teams to promote programs, events, and partner institutions. The role involves tracking performance metrics, generating regular reports, and using insights to optimize campaigns and audience targeting. The specialist will also collaborate with marketing and design colleagues to support integrated digital campaigns and ensure consistent messaging across all channels.

Qualifications

• Strong skills in Social Media Marketing with experience running data-driven campaigns across major platforms.
• Proficiency in Social Media Content Creation and Marketing, including planning content calendars and aligning messages with brand and recruitment goals.
• Excellent written and verbal Communication skills, with the ability to adapt tone and style for diverse, international audiences.
• Experience using social media analytics, reporting tools, and basic design or content tools (e.g., Canva, Adobe Creative Suite, scheduling platforms).
• Bachelors degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Proven ability to work in a fast-paced, cross-cultural environment with strong attention to detail and time management.
• Experience in the education, edtech, or international student recruitment sector is an advantage.