Manager - Product Marketing

About GoKwik

Why This Role Matters

What You’ll Own

• Own positioning, messaging, value propositions, and GTM strategy for assigned products.
• Drive end-to-end GTM for new product launches, feature releases, and product marketing campaigns.
• Partner with Product to understand the roadmap, define personas, and build narratives around product innovation.
• Create product marketing assets including pitch decks, one-pagers, case studies, battle cards, explainer content, and sales collateral.
• Build and optimise product onboarding, in-app messaging, CLM journeys, and other initiatives that drive feature adoption.
• Conduct competitive analysis and market research to sharpen positioning and identify opportunities.
• Partner with Brand, Demand Gen, Sales, BD, and Merchant Success on campaigns, webinars, and product-led initiatives.
• Enable customer-facing teams with product training, sales enablement material, and regular product updates.
• Track product adoption, customer feedback, and funnel metrics to measure impact and continuously improve GTM programs.

Who You Are

• 3-6 years of experience in Product Marketing, preferably in B2B SaaS or eCommerce technology.
• Strong understanding of the D2C/eCommerce ecosystem and key buyer personas including founders, marketers, and growth leaders.
• Strong storytelling, copywriting, and communication skills with the ability to simplify complex products.
• Comfortable creating decks, one-pagers, sales collateral, and other GTM assets.
• Strong cross-functional experience working with Product, Design, Sales, Marketing, and Customer Success teams.
• High ownership and a bias for action; you’re comfortable operating in ambiguity and driving outcomes independently.
• An early adopter of AI tools who actively uses them to improve speed, quality, and efficiency.

Why GoKwik