Job Description
- Own retention strategy and execution for 15–30 D2C brands across categories and growth stages
- Audit and rebuild lifecycle journeys across WhatsApp, Email, and SMS flows
- Plan, execute, QA, and optimise campaigns and automations
- Build advanced segmentation, personalization, and retention workflows using AI-assisted operations
- Drive measurable retention revenue, repeat GMV, and ROI across merchant portfolios
- Analyse customer cohorts, repeat behaviour, AOV, seasonality, and campaign performance to generate actionable insights
- Leverage AI for segmentation queries, copy variants, reporting, QA, template translations, and post-campaign analysis
- Partner with Product, Strategy, and Customer Success teams to improve merchant outcomes and shape platform feedback loops
- 1–3 years of experience in retention, lifecycle, or CRM marketing within D2C, SaaS, or agency environments
- Hands-on experience with platforms such as MoEngage, CleverTap, WebEngage, Netcore, Klaviyo, KwikEngage, LimeChat, Wigzo, or Interakt
- Strong understanding of lifecycle journeys, segmentation, cohort analysis, and retention metrics
- Strong analytical mindset with comfort in dashboards, spreadsheets, RFM analysis, and campaign performance tracking
- Strong campaign execution and copywriting instincts, especially for WhatsApp-led engagement
- AI-native operator comfortable using tools like ChatGPT, Claude, or similar AI systems in day-to-day workflows
- Strong understanding of D2C and eCommerce growth metrics including AOV, repeat cycles, COD vs prepaid behaviour, and retention levers
- Comfortable managing multiple merchant accounts in fast-paced environments with high ownership
Skills
CRM AutomationAI Led CRM MarketingD2cAI Led Retention MarketingBusiness GrowthStakeholder ManagementCustomer LifecycleQACopywritingCRMCustomer SuccessTeamsIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Important dates & deadlines?
Application Deadline
28 Nov 26, 10:55 PM IST
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