Creative Lead

Description:

• Lead the end-to-end creative vision and execution for campaigns across digital, social, and offline channels.
• Craft compelling brand stories through impactful copy, campaign concepts, and creative direction.
• Mentor and guide a creative teamcontent creators, designers, and freelancersto deliver consistent, high-quality work.
• Own and evolve the brand voice, ensuring it stays fun, aspirational, and relevant.
• Plan and oversee the weekly content calendar aligned with marketing and business goals.
• Conceptualize and deliver platform-native content (Instagram, YouTube Shorts, WhatsApp, etc.).
• Partner with growth and performance teams to balance creativity with business impact.
• Drive offline brand experiencespop-ups, influencer activations, campus events, and cultural collaborations.
• Ensure seamless storytelling across digital and physical formats.