Marketing Science Lead

Department Icon Digital Marketing/Marketing
Posted: 1 day ago
5-7 years
Gurugram, Haryana
Digital Marketing/Marketing
work from office
Full Time
Closes 13 Dec 2026

Posted: 1 day ago
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Job Description

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Gurugram, Haryana, India; Bengaluru, Karnataka, India.Minimum qualifications:

  • Bachelors degree or equivalent practical experience.
  • 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Preferred qualifications:

  • MBA or Masters degree in quantitative field like Data Analytics, Economics.
  • Experience in quantifying Return on Investment (ROI) and improving ROI of ads spends through test and learn approach in one of the following: experimental methods (e.g., A/B testing, geo experiments, user lift experiments), advanced attribution (e.g., SKAN, MTA), statistical methods (e.g., causal inference, MMM, statistical MTA).
  • Experience managing and influencing executive stakeholder relationships on recommending data driven ways to improve product and customer strategy to drive business outcomes.
  • Experience with incrementality testing, causal impact analysis, MMM, and MTA.
  • Understanding of brand and performance measurement.

About The Job

As a Marketing Science Lead, you will act as an advisor to Googles largest and most sophisticated advertisers who hold multi million dollars advertising budgets, and look to Google to drive profitable growth. You will lead the charter for science of Google advertising, focused on improving business outcomes for advertisers. This will include designing and deploying measurement methods and experimentation strategy, and its execution to solve business issues and unlock new avenues for growth. Working at the intersection of media, technology, and quantitative analysis, you will partner with advertisers to guide their data backed choices for advertising investments.

Googles Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the worlds leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Googles full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, youll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

  • Define and execute strategic client learning agendas and experimentation roadmaps using A/B testing, geo-experiments and other Google proprietary methods to quantify and unlock business growth generated by investments from Google Ads.
  • Distill complex analytical and experimental findings into highly actionable, non-technical business recommendations and executive-ready presentations that marketing leaders can immediately deploy to drive revenue.
  • Act as trusted consultant to help advertisers audit and modernize their data infrastructure, safeguarding their long-term ad performance and automated bidding efficiency against privacy changes and signal loss.
  • Advise advertisers on budget allocation and testing feasibility, while leading executive reviews and workshops to build investment confidence across sales teams and agency partners.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Googles EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .

Skills

AdvertisingDigital MediaGoogle AdsMediaMarketing

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About Company

Google India Careers 2025

Google is a global technology leader best known for its search engine, cloud computing, advertising platforms, consumer hardware, and AI innovations. Founded in 1998 by Larry Page and Sergey Brin, and headquartered in Mountain View, California, Google entered the India market in 2004 and now operates major campuses in Bengaluru, Hyderabad, Gurugram, and Mumbai. In India, Google serves billions of users through products like Search, YouTube, Android, Google Cloud, and Google Pay, while also investing heavily in digital inclusion and AI‑driven innovation.

Business Model – Google operates as a multi‑segment technology company, generating revenue primarily from advertising (Google Ads, YouTube Ads), cloud services (Google Cloud Platform, Workspace), hardware sales (Pixel devices, Nest), and subscription products (YouTube Premium, Google One). In India, Google’s business model blends B2C scale with B2B enterprise solutions, enabling it to serve both individual users and large organisations. The company’s AI‑first strategy integrates machine learning and generative AI across all products, from Search to Workspace, to deliver personalised, efficient, and secure experiences.

Recent Wins & Recognition –

  • In 2024, Google Cloud India deepened its strategic alliance with PwC India to deliver Generative AI solutions across industries, leveraging Vertex AI and Gemini models to transform enterprise operations. (https://www.pwc.in/press-releases/2024/google-cloud-pwc-india-enhance-strategic-alliance-transform-enterprise-solutions-generative-ai.html)
  • Google announced a ₹1,000 crore investment in India’s AI ecosystem under the IndiaAI Mission, focusing on AI research, skilling, and start‑up incubation. (https://blog.google/intl/en-in/company-news/outreach-initiatives/google-ai-india-2024-investment/)
  • YouTube India surpassed 600 million monthly active users, launching new AI‑powered creator tools to boost content quality and monetisation. (https://blog.youtube/press/)
  • Google was recognised among the Top 3 Best Workplaces in India 2024 by Great Place to Work® Institute, highlighting its inclusive culture and employee well‑being programs. (https://www.greatplacetowork.in/best-workplaces-in-india-2024/)

Culture & Values – Google’s core values include focus on the user, innovation, integrity, and respect for the individual. The company fosters a collaborative, open, and inclusive work environment, encouraging employees to spend 20% of their time on passion projects. In India, Google actively supports digital literacy, women in tech, and sustainability initiatives, while offering flexible work models, world‑class learning resources, and global mobility opportunities.


Client‑Facing & Internal Domains – Google India

Search & Knowledge Products

What it is – Google’s core product family, including Google Search, Google Maps, Google News, and Google Lens. India‑based roles include:

  • Search Quality & Ranking – Algorithm tuning, spam detection, and relevance optimisation.
  • Geo & Maps Data – Mapping accuracy, local business integration, and navigation features.
  • Knowledge Graph & AI – Semantic search, entity linking, and generative AI integration.

YouTube & Content Platforms

What it is – Google’s video and creator ecosystem, including YouTube, YouTube Music, and YouTube Shorts. India‑based roles include:

  • Creator Partnerships – Onboarding and supporting content creators.
  • Content Policy & Moderation – Ensuring compliance with community guidelines.
  • Product Growth & Monetisation – Ad formats, subscriptions, and engagement tools.

Google Cloud Platform (GCP)

What it is – Enterprise cloud services for compute, storage, AI, and analytics. India‑based roles include:

  • Cloud Solutions Architecture – Designing enterprise cloud deployments.
  • Data & AI Engineering – Vertex AI, BigQuery, and ML pipelines.
  • Customer Engineering – Pre‑sales technical consulting and onboarding.

Ads & Commerce

What it is – Google’s advertising and commerce products, including Google Ads, AdSense, Google Shopping, and Merchant Center. India‑based roles include:

  • Campaign Optimisation – Performance marketing and bid strategy.
  • Product Management – Ad formats, targeting, and measurement tools.
  • Merchant Solutions – E‑commerce integrations and seller support.

Hardware & Devices

What it is – Consumer electronics like Pixel phones, Nest smart home devices, and Chromebooks. India‑based roles include:

  • Hardware Engineering – Device design, testing, and localisation.
  • Supply Chain & Ops – Vendor management and logistics.
  • Retail & Channel Partnerships – Distribution and sales enablement.


Internal Functions

What it is – Corporate and enabling teams that support Google’s global operations. India‑based roles include:

  • People Operations (HR) – Talent acquisition, L&D, and employee engagement.
  • Finance & Legal – Compliance, contracts, and budgeting.
  • IT & Security – Infrastructure, cybersecurity, and enterprise tools.


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