Marketing And Platform Analyst

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Get to know our Team :

The Demand Planning team is also known as the demand growth engine for Grab. Grab Marketing Service and Platform monetization is one of key focuses of the team. We invent marketing packages/ services by leveraging Grab’s assets and demand generation tools for merchants and partners to satisfy their needs while also making revenue for Grab. Work is interdisciplinary – a combination of advanced analytics, merchant segmentation, marketing strategy and project management.

Get to know the Role :

Role is a balance of advanced analytics, project management, and stakeholder management. You will be assigned to lead projects starting from designing marketing package, conducting experiment, analyzing data, package pricing, creating pitch deck and go-to-market plan, designing operation process, setting up campaign, monitoring campaign performance till creating performance report and dashboard for merchant and Grab. Coordination with related parties, e.g. Marketing team, Business development and Account management team, also plays an important role in making a successful project.

The day-to-day activities :

• Analyze merchant data to identify growth areas for Grab Marketing Service strategically.




• Ideate marketing package that is suitable with each merchant segment to serve their needs using data, assets, and demand generation tools.




• Conduct an experiment to see if the package that we designed actually makes impacts for merchants and adjust the package details as needed.




• Price the package using an appropriate method and data.




• Create go-to-market strategy, which includes pitch deck, marketing communication strategy, communication channels, project timelines and other materials needed for launching a package, in collaboration with cross-functional teams.




• Design operation process, working sheets and execute as planned.




• Create campaign performance dashboards to track performance of the campaigns and create reports for merchants

The must haves :

• Bachelor’s degree in Marketing, Business Administration, Engineering or a related field.




• Confident in processing and analysing complex data sets using Excel (Essential)/ Tableau (Preferred).




• Working knowledge of SQL is preferred but not essential.




• Quantitative discipline with strong business sense and ability to articulate complex analysis to a wide range of audiences, and translating these to actual business actions.




• Strong project management, stakeholder management, problem-solving, presentation and communication skills




• Professional proficiency in spoken and written Thai and English.