Email Marketing Specialist

About Greentern:

Greentern is a Singapore based technology solutioning firm advise and help businesses with right technology solutions and products and deliver truly innovative solutions for the customers. Our founding team comes with 50+ years of combined technology and product experience working with leading businesses and brands of the world.

:

With marketing efforts spread across different countries, our campaigns team will lead our email marketing reach out activities and will be responsible for planning and generating leads through a variety of email campaigns. We want an experienced email marketing professional who can lead the campaigns team and work with the business team to deliver the desired outcome. The ideal candidate will come with updated technical knowledge around bringing right opportunities on the table and the tools and processes needed for the same.

Responsbilities:

• Planning: Understand the ideal customer profile, geographies, industries and plan the right high volume email campaigns using the relevant tools
• Campaign Creation: Design innovative outbound marketing strategies to ensure a steady stream of qualified leads, while monitoring open rate, click rate and optimizing reach out plan.
• Lead Delivery: Achieve weekly, monthly, and quarterly lead generation targets.
• Forecasting: Assist the marketing and business team in forecasting quarterly lead generation targets.
• Paid Channels: Actively manage paid social, paid search, and retargeting channels.
• Account-Based Marketing (ABM): Conduct research to craft compelling value propositions and messaging for target accounts and sectors. Develop and implement an ABM strategy to deliver high-value content at the right stage in an accounts discovery and sales journey, capturing and nurturing leads.
• Analysis: Establish success metrics and oversee the performance analysis of demand generation activities for continuous optimization.

Requirements

• Hands on experience in setting up the tools and platforms that is required for email marketing efforts
• Proven inside sales and email marketing expertise in a SaaS or B2B setup with experience in collaborating with sales teams to generate leads through multi-channel email marketing campaigns.
• Experience in working cross-functionally with diverse marketing teams to coordinate comprehensive campaigns.
• Skilled in managing marketing budgets, optimizing spend across strategies, and forecasting outcomes.
• Self-motivated and effective under pressure in a fast-paced, evolving environment.
• Demonstrated expertise in generating qualified leads from email marketing with a history of owning campaigns and driving pipeline growth.
• Strong analytical skills, exceptional project management abilities, and meticulous attention to detail

Qualifications

• Bachelor&aposs degree or Masters degree or equivalent experience in relevant role
• 3 to 7 years of experience in planning and executing email marketing campaigns - preferably in SaaS or IT industry
• Excellent written and verbal communication skills