CPG Subject Matter Expert

About The Role

Were hiring a CPG Subject Matter Expert on behalf of a fast-scaling, venture-backed company that builds production-grade agentic AI for Fortune 500 enterprises across CPG, Banking, MedTech, and Industrial. CPG is one of their flagship verticals, spanning the highest-leverage commercial workflows: brand planning, revenue growth management, trade promotion optimisation, demand forecasting, and category strategy.

This is a founding seat in their CPG practice. Youll be the domain authority who turns billion-dollar CPG commercial problems into AI that moves client P&L - the translator between the clients brand room and the engineering team.

What Youll Do

Client development and proposal building

• Ramp across CPG problem spaces: brand planning, RGM, trade promotion optimisation, demand forecasting, category strategy, commercial planning
• Lead discovery workshops and stakeholder conversations across Marketing, Brand, RGM, Commercial, Category, and Finance
• Diagnose the real business problem behind the stated requirement, structure it analytically, and co-author proposals

Business-to-technology translation

• Act as the interface between the clients business teams and the data scientists, AI engineers, and product teams
• Convert commercial problems - forecast bias, marketing ROI, promotion lift, share erosion, seasonal volatility, category cannibalisation - into structured analytical and AI problem definitions
• Review model outputs and agent behaviour for commercial soundness; flag outputs that are technically correct but commercially impractical
• Define KPIs, acceptance criteria, and success metrics; support deployment and adoption post-launch

Building the practice

• Develop CPG playbooks, benchmarks, and frameworks that scale across engagements
• Contribute to the library of CPG bottleneck patterns and domain ontologies
• Identify cross-sell and expansion opportunities within active accounts

• 4–8 years experience, with 3+ inside a top-10 global CPG company (Unilever, P&G, Reckitt, Mondelez, Kraft Heinz, Nestlé, Colgate-Palmolive, J&J, Haleon, Kenvue, GSK Consumer Health, or equivalent)
• Substantive experience in one or more of: Brand Planning, Category Strategy, RGM, Category Sales, Trade Marketing, or Commercial Strategy
• Hands-on with a mature household brand (cleaning, hygiene, personal care, food) or a seasonal healthcare/OTC brand (cough & cold, allergy, pain relief)
• Proven ability to lead senior client-facing stakeholder conversations independently
• Strong analytical rigour: MMM outputs, elasticity coefficients, forecast accuracy metrics, P&L mechanics
• High autonomy - able to take a broad problem and build a framework with limited guidance

• Consulting background (McKinsey, Bain, BCG, Deloitte S&O, Kearney, or a boutique CPG consultancy) plus in-house CPG operating experience
• Exposure to analytics platforms, MMM tools, or RGM software
• Experience across emerging and developed markets; India plus one of US, UK, Europe, or China is ideal

• Systems that run in production and impact client P&L, with full visibility to client leadership
• A founding role shaping how the CPG vertical is built and scaled, working directly with the founders
• In the room with client C-suite from day one, with a clear path to practice leadership

Skills: leadership,strategy,cpg