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Job Description
Demand Generation: Own inbound marketing, performance campaigns (Google, Meta, LinkedIn, programmatic), and content funnels to drive qualified leads.
Brand & Positioning: Define and scale the companys voice in the automotive SaaS space.
Product Marketing: Build positioning, messaging, and GTM playbooks for dealers, OEMs, and marketplace segments.
Growth Marketing: Experiment with low-cost growth hacks to enter new regions.
Partnership Marketing: Co-market with partners (SaaS, marketplaces, OEMs) for joint demand generation.
Team Leadership: Build and lead a high-performing marketing team across digital, content, design, and events.
Analytics: Own marketing funnel KPIs (MQLs, SQLs, CAC, ROI)
Youll Thrive If You Have
- 5-8 years in B2B SaaS / AdTech / Martech marketing, ideally with automotive vertical exposure.
- Proven track record in demand gen + product marketing for global markets (US/SEA/AUNZ).
- Strong understanding of dealer/OEM ecosystem, SaaS GTM motions, and Martech/AdTech stack.
- Growth mindset scrappy, creative, resourceful.
- Excellent leadership, communication, and storytelling skills.
Skills: marketing analytics,b2b marketing,b2b saas,martech stack,team leadership,strategy building,performance marketing,edtech,content idea,demand generation,gtm stratergy,product marketing
Skills
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