Brand Marketing Specialist

HABUILD is a technology company with a mission to help people build sustainable habits. They use technology to create a healthy lifestyle for individuals by promoting good habits. The company was founded by a team with educational backgrounds including IIT, IIM, and LBS. HABUILD has a strong community of over 3.5 lakh users across 92 nations.

Position: Brand Marketing Specialist

Location: Office Location as applicable

Experience: 3-5+ years in Brand Marketing, preferably in wellness, lifestyle, or digital-first organizations.

Role Overview:

As the Brand Marketing Specialist, you will play a critical role in building, maintaining, and amplifying Habuilds brand identity. You will develop impactful strategies that resonate with our target audience and help us establish a strong, trusted brand in the wellness and habit-building space.

Key Responsibilities:

• Brand Strategy and Positioning
• Own Brand Media Campaigns
• Consumer and Market Insights
• Campaign Management

Key Skills and Qualifications:

• Proven experience in brand marketing, preferably for digital platforms or wellness-oriented brands.
• Strong understanding of branding principles, consumer psychology, and storytelling.
• Excellent communication skills with a knack for creating impactful narratives.
• Experience in managing multi-channel campaigns (social media, YouTube, PR, influencer partnerships).
• Ability to work with data-driven insights to inform strategies.
• Familiarity with the wellness, fitness, or habit-building industry is a plus.
• A personal interest in wellness habits (e.g., yoga, meditation) and alignment with Habuilds values.

Hiring Process:

• Apply for the job on LinkedIn.
• The shortlisted candidates will receive an email.
• Assignment/Interview call: either of the two, as decided by the hiring committee.
• Interview rounds: 2-3