Brand & Performance Copywriter - Meta-Ads

: Brand & Performance Copywriter - Meta-Ads | Habuild

About Habuild

About the Role

Key Responsibilities

• Performance Ads: Write conversion-focused meta-ad video scripts, Meta ad copies, headlines, CTAs, and static creatives for Performance marketing.
• Hooks & Storytelling: Develop attention-grabbing hooks and engaging narratives that capture attention, build trust, and drive action.
• Brand Communication: Create relatable brand stories, campaign concepts, social media content, and messaging that maintain a consistent brand voice.
• Audience Research: Understand our target audience, especially people aged 40+, including their needs, motivations, pain points, objections, and behaviours.
• Creative Formats: Write for UGC, testimonials, expert-led videos, founder-led ads, educational content, promotional creatives, and emerging ad formats.
• Creative Testing: Develop multiple variations of hooks, scripts, copy, and messaging to test different creative angles.
• Performance Analysis: Work with the performance marketing team to understand metrics such as Hook Rate, Hold Rate, CTR, CPC, CPA, and ROAS, and use insights to improve creatives.
• Research & Ideation: Study competitor ads, market trends, current running formats, customer feedback, and successful campaigns to identify new opportunities.
• Cross-functional Collaboration: Work with designers, video editors, creators, production team and marketers to take ideas from concept to execution.

What We’re Looking For

• 3+ years of experience in copywriting, brand communication, performance marketing creatives, and video scriptwriting.
• Hands-on experience writing paid ad scripts and copy for Meta Ads.
• Strong understanding of brand storytelling, direct-response copywriting, hooks, and consumer psychology.
• Ability to balance brand voice with conversion-focused messaging.
• Understanding of audience segmentation and how to adapt communication for different age groups and awareness levels.
• Familiarity with performance marketing metrics and creative testing.
• Strong research, writing, and creative ideation skills.
• A portfolio showcasing brand campaigns, video scripts, paid ad copy, or other relevant work.

Why Join Habuild?

• Create content for a brand reaching millions of people.
• Work across both brand building and performance marketing.
• Experiment with ideas and see their impact on real business outcomes.
• Enjoy creative ownership and collaborate with a fast-growing team.