Performance Marketing Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose:

Are you looking for an opportunity to manage the digital transformation for Ecommerce and Digital Marketing across all brands and therapeutic areas? If so, this is the job for you. As Multichannel Marketing Manager you will be responsible for establishing an integrated digital support network for the development of e-commerce channel partnering across Haleon. You will also develop and execute an integrated business plan while managing relationships with strategic partners and pilot initiatives. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Strategy Development: Develop and implement comprehensive on-platform performance marketing strategies aligned with business objectives on Amazon, Flipkart, Blinkit, Bigbasket, Swiggy and other e-comemerce platforms. • Campaign Management: Manage and optimize performance marketing campaigns to maximize ROI, CPC, CTR, and other key performance metrics.
• Performance Analysis: Conduct thorough analysis of campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness and efficiency. Continuously test and optimize campaigns based on data insights.
• Budget Management: Utilize data-driven approaches to make informed decisions and optimize marketing budgets for maximum impact. • Agency Management: Manage agency to implement performance marketing strategies.
• Stakeholder Management: Collaborate with cross-functional teams including Brand and Design teams
• Third Party Stakeholder: Build and maintain strong relationships with advertising platforms teams to identify opportunities for growth.
• Stay Updated: Stay informed with industry trends, best practices, and emerging technologies in performance marketing, and implement innovative strategies to stay ahead of the competition.

• Reporting: Monitor and report on key performance indicators (KPIs) and marketing metrics to track progress towards goals and objectives and communicate insights to stakeholders.

• Lead the digital capability for the brand teams as well as key stakeholders in other functional areas
• Create and pilot e-commerce initiatives
• Continue to feed the customer insight to the commercial team’s brand strategy
• Lead the 12-month digital operational plan to deliver the activities that build towards the longer-term strategy

Why you?

We are looking for professionals with these required skills to achieve our goals:

• MBA Tier 1 colleges.
• 3+ years in a large multi-national working environment.
• 3+ year’s Marketing experience.
• Experience in multi-channel/digital marketing.
• On platform experience on blinkit, amazon, flipkart etc.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• MBA (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals) consult manager on Technology related field experience
• Digital course work
• Expert in digital marketing channels in sales and marketing
• Ability to influence, challenge and gain credibility with senior commercial leaders
• Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics
• Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts
• Proven track record of driving sales performance
• Agency management experience
• Proficient in customer understanding and campaign development
• Capable of working across boundaries and functional areas
• Familiarity with copy approval process
• Experience in the Pharma sector
• Project management experience

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Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.